Presley Gerber, the 27-year-old son of Cindy Crawford and Rande Gerber, died Sunday inside a rehabilitation facility, according to an announcement from family representative Ellie Jenkins.
Family Background and Early Career in Modeling
Born in California in 1999, Presley Gerber grew up alongside his younger sister, model and actress Kaia Gerber, as the eldest child of Crawford and Rande Gerber. Following in his family’s footsteps, Presley entered the fashion industry during his mid-teens. He made his runway debut at just 16 years old during an Italian brand Moschino fashion show.
Throughout his career, Gerber walked the runways for major global labels including Burberry, Dolce & Gabbana, Bottega Veneta, Tommy Hilfiger, and Ralph Lauren. His commercial portfolio expanded to include advertising campaigns for Calvin Klein, Celine, Pepsi, and Omega, alongside editorial spreads in publications such as GQ Style and The New York Times Style Magazine.
Public Advocacy for Mental Health and Addiction Struggles
In recent years, Gerber spoke publicly about his mental health challenges and struggles with substance use. During a 2023 appearance on the podcast Studio 22, he emphasized the importance of destigmatizing mental health issues, calling advocacy a vital component of his personal life. According to DNA Model Management, he subsequently launched an initiative called “Mental Health Mondays” and partnered with Los Angeles-based non-profit organizations, including the charity A Sense of Home.
:max_bytes(150000):strip_icc()/Presley-Gerber-Cindy-Crawford-120325-ede8865162b6422f851d1c18fea922f2.jpg "Supermodel Cindy Crawford's Son Presley Dies at 27")
Gerber addressed his medical treatments openly on social media. In a December video published to Instagram, he discussed his experiences with prescription medications, including antidepressants and Xanax used for panic attacks, noting the heavy toll of recent personal losses. His sister Kaia Gerber also addressed the family’s decade-long experience with addiction in the September issue of American Vogue, describing how substance struggles ripple through an entire household.
Did you know? Presley Gerber debuted on the international fashion runway at age 16 for Moschino, eventually leading campaigns for major brands like Calvin Klein and Omega before turning his focus toward mental health advocacy.
Frequently Asked Questions
Who were Presley Gerber’s parents?
Presley Gerber was the son of Cindy Crawford and Rande Gerber.
What caused Presley Gerber’s death?
Did Presley Gerber work in the fashion industry?
Yes. Alongside his sister Kaia Gerber, Presley began his modeling career at age 16 and worked for major luxury houses including Burberry, Dolce & Gabbana, and Ralph Lauren.
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