Presley Gerber, the 27-year-old model and son of supermodel Cindy Crawford, died on September 20 at a Southern California rehabilitation facility. The Santa Monica Police Department is investigating the death as a suspected overdose, while the Los Angeles County Medical Examiner has deferred his official cause of death pending further testing.
Authorities responded to a morning emergency call on Sunday, September 20, at Resolutions Living in Santa Monica, where Presley had checked into a residence on the grounds the previous night. Responding paramedics and police officers pronounced him dead at 9:45 a.m., just ten minutes after emergency dispatch audio recorded the initial 9:45 a.m. response window. A law enforcement source told NBC News that he had been found unresponsive in his sleeping room and appeared to have been deceased for some time.
Police Investigation and Medical Examiner Findings in Santa Monica
The Santa Monica Police Department confirmed that detectives are treating the case as a suspected overdose. At this time, there is no indication of foul play, the agency stated in a public release. Investigators from the department responded to an address in the 1000 block of Berkeley Street following a 911 dispatch at 9:35 a.m.
The Los Angeles County Department of Medical Examiner performed an examination on Monday following the tragedy. Because additional studies and specialized tests were requested, the office deferred its final determination. A representative for Crawford and Rande Gerber, Allie Jenkins, released a brief statement confirming the loss and requesting privacy for the family during what she described in an email as very difficult and painful time.
Public Advocacy and Modeling Career of Presley Gerber
Born in California in 1999, Presley followed his famous mother into the fashion industry after signing with IMG Models at age 15. He made his runway debut in 2016 for Moschino in Los Angeles and subsequently fronted campaigns for major international luxury houses including Calvin Klein, Dolce & Gabbana, and Celine. In 2018, he appeared alongside Cindy Crawford in a high-profile Pepsi commercial recreating her iconic 1992 Super Bowl ad.
In recent years, he used his public platform to discuss long-term addiction struggles and mental health challenges openly. On a 2023 podcast appearance, he articulated a clear purpose for sharing his personal battles. That’s really what I want to do: help people, whether you’re depressed, you’re struggling with something that is having a negative effect on your body,
he said, as detailed by the sources. He also launched an online series titled Mental Health Mondays to spark honest conversations about mental health.
Earlier Treatment Approaches and Family Support
Months prior to his death, Presley shared updates regarding his recovery journey on social media, posting in March about undergoing treatment involving the psychoactive compound ibogaine. Writing on Instagram under the caption Pre Ibogaine Flood Dose – quiet moment before everything changed, he reflected on the experience of relinquishing control, as documented by the sources.
Presley Gerber checked into a Southern California rehab facility hours before authorities found him unresponsive and cold to the touch,
a law enforcement source told NBC News. Gerber, the 27-year-old son of supermodel Cindy Crawford whose death is being investigated as a suspected overdose, checked into Resolutions Living of Santa Monica at 10 p.m. Saturday, the source said. He was found in the room where he’d been sleeping, the source said, and he’d likely been dead for some time when he was found. Santa Monica police have said Gerber’s death was being investigated as a suspected overdose. Resolutions Living did not immediately respond to a request for comment. Santa Monica police said they responded to a report of a possible overdose around 9:35 a.m., and when they arrived, officers found the 27-year-old unresponsive upon arrival and provided life-saving measures. Presley was pronounced dead at 9:45 a.m., 10 minutes after 911 was called.
Cindy Crawford is reportedly struggling with the devastating loss of her son, Presley Gerber, who died on September 20 at the age of 27. The supermodel is “inconsolable” as the tight-knit family attempts to process Presley’s sudden death, sources told Page Six. They were so close,
one source told the outlet exclusively. What you saw online and in the press wasn’t just for that purpose. They were a tight-knit family and [sister] Kaia and Presley were more than just siblings. Cindy has to be beyond gutted.
Cindy Crawford shares Presley and daughter Kaia Gerber with husband Rande Gerber. A second source described the heartbreaking impact Presley’s death has had on his mother. Cindy is inconsolable. She’s absolutely devastated,
the second source said.
Throughout his public journey with addiction, family members remained a constant source of support. His younger sister, actress and model Kaia Gerber, and his parents, Cindy Crawford and entrepreneur Rande Gerber, shared a close bond with him. Friends across the entertainment industry, including Paris Hilton, Brooklyn Beckham, his wife Nicola Peltz, and Josie Canseco — a Victoria’s Secret model and the daughter of ex-MLB star Jose Canseco — shared tributes on social media following the announcement of his death. Josie Canseco shared an image of Gerber on her Instagram Stories late Sunday evening and penned an emotional note to the son of Cindy Crawford and Rande Gerber, who shockingly died at 27 years old just hours before, writing, Love you Pres… Doesn’t feel real.. you deserved better than this, I’m so sorry it all got to this point.. we’ll miss you forever.
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