Tatxo Benet Takes the Helm at FemCAT: A New Era for Catalan Business
Tatxo Benet, the co-founder of Mediapro, has officially assumed the presidency of FemCAT, the private foundation of Catalan business leaders. This appointment, effective January 22, 2026, marks a significant shift for the organization as it navigates a dynamic economic landscape. Benet replaces Oriol Guixà, who served as president since January 2024.
From Audiovisual Giant to Business Advocacy
Benet’s transition from the executive leadership of Mediapro, a company he helped build over three decades, to leading FemCAT signals a broadening of his influence within the Catalan business community. While he stepped down as executive president of Mediapro in October 2025, he retains a 5% stake in the audiovisual company and also owns the Ola Bookstore in Barcelona.
A Focus on Wealth Creation and Social Cohesion
Benet’s stated priorities for FemCAT center around promoting wealth creation and fostering social cohesion. He intends to emphasize the importance of company size, knowledge as a driver of economic growth, tax policy, and the Catalan language as a unifying factor. This suggests a potential focus on policies that support both economic competitiveness and cultural identity.
New Leadership Structure at FemCAT
Alongside Benet’s appointment, FemCAT has also named Mercè Mullor, CEO of Mullor, and Pau Vila, Director General of LC Paper, as vice presidents. Jaume Alsina Cornellana (bonÀrea) and Eulàlia Planes (Dispur) will continue in their roles as vice presidents. New members of the patronato include Francesc Julià Ametller (Kave Home), Ana Vallés (Sorigué), lawyer Bernat Antràs, and Jordi Pujol (Prefabricats Pujol).
The Significance of FemCAT
Founded in 2004, FemCAT represents a powerful network of Catalan entrepreneurs. Previous presidents have included prominent figures such as Pau Relat (Mat Holding and Fira de Barcelona), Elena Massot (Vertix), Miquel Martí (Moventia), Josep Mateu (Racc), Carles Sumarroca (Comsa), and Joaquim Boixareu (Irestal Group). The foundation plays a key role in shaping the business agenda in Catalonia.
What to Expect Under Benet’s Leadership
Given Benet’s background in the audiovisual sector, it’s reasonable to anticipate increased advocacy for policies that support innovation and growth in the technology and media industries. His independentist profile may also lead to a stronger emphasis on Catalan economic sovereignty and cultural preservation.
Potential Areas of Focus
- Investment in Innovation: Supporting startups and fostering a vibrant tech ecosystem.
- Internationalization: Promoting Catalan businesses in global markets.
- Skills Development: Addressing the skills gap and ensuring a qualified workforce.
- Sustainable Business Practices: Encouraging environmentally responsible business models.
FAQ
Who is Tatxo Benet? Tatxo Benet (Josep Maria Benet Ferran) is a businessman and the co-founder of Mediapro.
What is FemCAT? FemCAT is a private foundation of Catalan business leaders.
When did Tatxo Benet become president of FemCAT? He officially assumed the presidency on January 22, 2026.
Who was the previous president of FemCAT? Oriol Guixà.
What are Benet’s priorities for FemCAT? Promoting wealth creation and social cohesion, with a focus on company size, knowledge, tax policy, and the Catalan language.
Did you know? Tatxo Benet still holds a 5% stake in Mediapro despite stepping down as executive president.
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