Adobe AI Forum Paris: Charting the Course for Agentic Marketing in 2026
Paris is set to become the epicenter of marketing innovation on February 18, 2026, as Adobe hosts its AI Forum. The event promises a focused look at the practical integration of artificial intelligence – particularly agentic AI – into the core functions of marketing, creation and customer experience.
The Rise of Agentic AI: A Fresh Foundation for Marketing Workflows
The conversation around AI in marketing is shifting. It’s no longer about simply enhancing creative or analytical capabilities. Adobe is positioning agentic AI as a fundamental restructuring of marketing workflows. In other words intelligent agents, advanced automation, and hyper-personalization at scale are becoming active components of daily operations.
Key Players and Perspectives
Leaders from Adobe France – Sophie Yannicopoulos, Hélène Delannoy, and Kevin Bourlier – will lead discussions on how Adobe’s platforms are evolving to coordinate creation, activation, and continuous optimization. The forum will also feature insights from industry leaders, including a fireside chat with representatives from Microsoft and Accenture, focusing on the growth of automated workflows powered by AI agents.
Real-World Applications: Learning from Industry Leaders
The Adobe AI Forum Paris isn’t just theoretical. Several companies will share their experiences implementing AI solutions. FDJ United and La Redoute will present case studies on applying agentic AI to marketing agility, demonstrating how automation, real-time insights, and precise activation control are being achieved. Accor will also share their AI journey, focusing on strategic vision, maturity, and operational impact.
Focus Areas: Content, Omnichannel, and Adoption
The event’s thematic sessions highlight the key priorities for marketing teams:
- AI-Powered Content Supply Chain: Exploring how to industrialize content production without sacrificing quality, leveraging tools like Adobe GenStudio, Firefly Services, and Adobe Express.
- Enterprise Transformation Orchestration: Aligning marketing, sales, customer service, and operations for a truly omnichannel experience.
- Agile Marketing with Agentic AI: Showcasing how automation and real-time insights are driving more responsive and effective campaigns.
- Successful AI Adoption: Addressing the broader challenges of integrating AI across the organization.
Beyond Technology: Responsibility and Governance
Adobe is emphasizing the importance of responsible AI, addressing concerns around model governance, brand security, and the role of human oversight. This reflects a growing awareness of the ethical and regulatory considerations surrounding AI implementation.
A Pragmatic Approach for Decision-Makers
The Adobe AI Forum Paris is designed as a concentrated, results-oriented event for marketing, digital, and data leaders. It aims to provide clarity on the current state of AI in marketing and identify the architectures, techniques, and organizational structures needed to unlock its value.
Did you understand?
Over 340 decision-makers have already registered for the Adobe AI Forum Paris, indicating strong industry interest in the practical applications of AI.
FAQ
What is agentic AI? Agentic AI refers to AI systems that can act independently to achieve specific goals, rather than simply responding to prompts.
Who should attend the Adobe AI Forum Paris? Marketing directors, digital leaders, and data experts seeking concrete insights into AI implementation.
Where will the event be held? The Adobe AI Forum Paris will take place at 3, rue Mazarine, 75006 Paris.
What is the date of the event? February 18, 2026.
What is the focus of the event? The practical integration of AI, particularly agentic AI, into marketing workflows.
Pro Tip: Focus on understanding how AI can augment your existing workflows, rather than completely replacing them. A phased approach to implementation is often the most effective.
Interested in learning more about the future of AI in marketing? Explore additional resources on Adobe’s website.
