The Rise of Agentic Commerce: How AI is Poised to Reshape Online Shopping
The future of e-commerce is rapidly evolving, moving beyond simple recommendations to a world where AI agents autonomously handle purchases on behalf of consumers. A new study, “Getnet at the Forefront of Agentic Commerce,” developed by Getnet in collaboration with Monitor Deloitte, predicts a significant shift in how we shop online.
What is Agentic Commerce?
Agentic commerce centers around autonomous AI agents capable of independently managing the entire buying journey. Unlike current e-commerce models where consumers actively search across multiple platforms, these agents will orchestrate the process from product discovery to post-purchase interactions. They analyze needs, compare options, make purchasing decisions, and execute transactions with minimal human intervention.
A $17.5 Trillion Opportunity by 2030
The potential impact is massive. Estimates suggest that AI agents could influence 30% of the global e-commerce market by 2030, representing approximately $17.5 trillion in Gross Merchandise Value (GMV). This isn’t just about automating tasks; it’s a fundamental change in the dynamics of online retail.
From Assistance to Autonomous Action
These “shopping agents” are evolving beyond simple product suggestions. They can now negotiate prices, execute payments, and manage post-purchase interactions. This enables “human-not-present” transactions, where consumers delegate tasks like buying a product when it reaches a specific price point or securing event tickets as soon as they become available.
Consumer Interest is Growing
Early indicators show strong consumer interest in agentic commerce. According to Deloitte Digital’s analysis, 46% of consumers are interested in using agents to find the best real-time prices. 37% seek automated fraud detection and enhanced security, and 33% want automated management of rewards, and subscriptions.
Businesses are Taking Notice
Businesses are also recognizing the potential benefits. 50% of companies are exploring the utilize of autonomous agents to improve operational efficiency and personalization. Notably, 70% of participants in the payments sector are interested in exploring Agentic AI in at least one area of their operations.
The Shift from Price to Experience
The rise of agentic commerce is shifting the competitive landscape. Competition is moving away from simply offering the lowest price and towards delivering a superior, data-driven customer experience. The focus is on providing personalized, efficient, and secure shopping journeys.
Payments as a Strategic Element
In this new environment, payments are no longer just a final step in the process. They become a strategic element of control, trust, and execution, integral to the agent’s ability to complete transactions securely and efficiently.
Frequently Asked Questions
- What is the difference between AI-powered recommendations and agentic commerce?
- AI-powered recommendations suggest products, while agentic commerce involves AI agents autonomously making and completing purchases.
- What are the benefits for businesses adopting agentic commerce?
- Improved operational efficiency, enhanced personalization, and the ability to compete on experience rather than just price.
- How secure are transactions handled by AI agents?
- Security is a key focus, with 37% of consumers seeking automated fraud detection and enhanced security features.
Pro Tip: Businesses looking to capitalize on agentic commerce should prioritize data security and transparency to build consumer trust.
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