The rise of artificial intelligence is already reshaping how people access information online, with significant shifts in usage patterns for established websites. A recent study reveals a measurable decline in the use of traditional online resources as AI-powered alternatives become more prevalent.
Impact on Online Platforms
Wikipedia is experiencing the most substantial change, with 29 percent of those surveyed reporting less frequent use since the emergence of AI offerings. Conversely, only 10 percent are using the online encyclopedia more often. Blogs and online forums are also seeing a decrease in traffic, with 22 percent fewer people using them, compared to just 9 percent reporting increased usage.
The impact on news websites is somewhat less pronounced. Sixteen percent of people are using public broadcasting websites less often, while 19 percent are using private news providers less frequently. However, approximately ten percent in both categories report using these news sources more often since the introduction of AI.
Google’s Next Phase
These trends are expected to accelerate in the coming months. Google is scheduled to roll out its new “AI Mode” in Germany starting in October 2025. This enhanced search function will rely more heavily on AI-generated responses. According to the study, 15 percent of respondents could see themselves using this AI Mode as their default search method.
An additional 31 percent express a willingness to switch between traditional search and the AI Mode as needed. The segment of the population resistant to using AI – currently 18 percent – is not expected to grow significantly. This group tends to be older, have lower levels of formal education, and generally exhibit skepticism towards digital information sources.
Only 13 percent of this resistant group indicates any openness to trying AI in the future.
Frequently Asked Questions
What websites are seeing the biggest decline in usage?
Wikipedia is experiencing the largest decline, with 29 percent of respondents reporting less frequent use. Blogs and forums are also significantly impacted, with 22 percent fewer users.
When will Google’s “AI Mode” be available?
Google plans to begin rolling out its “AI Mode” in Germany starting in October 2025.
What characterizes the group of people who are resistant to using AI?
This group is, on average, older, has lower educational attainment, and generally expresses skepticism towards digital information sources. They currently represent 18 percent of the population.
As AI continues to evolve, how do you anticipate your own information-seeking habits changing?
