Rai Revives TV Classics: “Stranamore” and the Nostalgia Trend
Italian television is looking to its past for future success. National broadcaster Rai is reportedly planning to bring back the beloved dating and relationship show Stranamore, hosted by the late Alberto Castagna, after decades off the air. This move is part of a broader strategy to revitalize its programming by tapping into viewers’ fondness for familiar formats.
The Return of “Stranamore”: A Format Built on Emotion
Stranamore, which originally aired in the 1990s, centered around attempts to reconcile separated couples. The show’s host would travel across Italy in an iconic camper, facilitating emotional reunions and offering a platform for heartfelt appeals. Angelo Mellone, Rai’s Director of Daytime Entertainment, is believed to be spearheading the revival, with plans to make it a regular Sunday afternoon fixture.
Rai Joins the Retro TV Revival
Rai isn’t alone in revisiting television history. The success of the rebooted La Ruota della Fortuna (Wheel of Fortune) on Mediaset demonstrates the appeal of classic formats. Gerry Scotti’s revival of the show proved a ratings hit, prompting Mediaset to make it a permanent part of its daytime schedule. This success has encouraged Rai to explore similar opportunities.
“Canzonissima” As well Making a Comeback
Alongside Stranamore, Rai is also bringing back Canzonissima, a musical competition that originally ran from 1956 to 1975. Hosted by Milly Carlucci, the show will feature prominent Italian musicians and a judging panel of established singers, scheduled to air in Spring 2026.
Why the Nostalgia Play?
The trend of reviving classic TV shows reflects a desire for comforting and familiar content. In a rapidly changing media landscape, audiences often gravitate towards programs that evoke positive memories and a sense of stability. The success of La Ruota della Fortuna suggests that viewers are receptive to updated versions of beloved formats.
The return of these shows also offers a potential counterpoint to the often-controversial world of reality television. Stranamore, with its focus on emotional reconciliation, and Canzonissima, with its emphasis on musical talent, present a different kind of entertainment – one that prioritizes heart and skill.
The Challenges Ahead
While the initial response to these revivals has been positive, challenges remain. Updating classic formats for a modern audience requires careful consideration. Maintaining the essence of the original shows while appealing to new viewers is a delicate balancing act. The choice of host for the new Stranamore will be particularly crucial, given Alberto Castagna’s iconic status.
FAQ
Will “Stranamore” be exactly like the original?
Details are still emerging, but it’s likely the new version will retain the core concept of reuniting couples, while potentially incorporating modern elements.
When will “Stranamore” air?
Rai is aiming for a Sunday afternoon slot, but a specific date has not yet been announced.
Who will host the new “Stranamore”?
The host has not yet been announced.
Is “Canzonissima” a music competition?
Yes, Canzonissima will feature performances by Italian musicians, judged by a panel of established singers.
