Amazon dropped the Apple Watch Ultra 4 to an all-time low price of $699.99, down from its $799.00 list price, MacRumors reported. The discount matches the lowest price tracked for the new Ultra 4, while ign.com reported separate weekend gaming and hardware promotions across multiple retailers for Saturday, October 31.
Retailers Discount Apple Watch Ultra Models and Gaming Hardware
The price cuts on Apple wearables span multiple configurations on Amazon. Meanwhile, ign.com detailed additional weekend promotions, including Amazon offering the Black Apple Watch Ultra 4 with Black Milanese Loop (Large) for $799.99, which saves $100 off its $899.00 list price.
Competing smartwatches also saw marked-down prices across major online storefronts. Technobezz reported that the Apple Watch Ultra 3 GPS + Cellular dropped to $649, marking a $150 reduction from its $799 list price for the Large Light Blue Alpine Loop configuration in Natural Titanium. Android Authority noted that the 19% discount brings the Apple Watch Ultra 3 down to $649 on Amazon.
Hardware Upgrades Distinguish the Ultra 4 From Earlier Generations
Stuff reported that the Apple Watch Ultra 4 launched on September 18, 2026, for $749, maintaining mandatory cellular and satellite connectivity without offering a cheaper GPS-only tier. The device weighs 63 grams compared to the original’s 61.4 grams, and introduces a black titanium finish alongside the traditional natural titanium option.
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount https://t.co/bcdf7SFoUx pic.twitter.com/G3RS2PqFrV
Internal software and hardware revisions include the updated, personalized Siri AI and Audio Intelligence features, which support transcribing the last 15 seconds of audio when prompted. The Ultra 4 also recognizes double-tap and wrist-flick gestures, reaches an 80 percent charge in about 45 minutes, and provides up to 18 hours of outdoor workout tracking.
Video Game Deals and Digital Bundles Coordinate With Console Upgrades
Beyond wearables, ign.com highlighted a broad catalog of discounted video games and media for the weekend. Amazon has listed physical copies of Final Fantasy VII Rebirth for the Nintendo Switch 2 on sale for $34.96. Walmart listed the Clayface
Limited Edition 4K Steelbook for pre-order.
Amazon offered Persona 3 Reload
for the Nintendo Switch 2 at $24.99, noting that the version had a rocky launch with frame pacing issues, but those have been resolved. Additional promotions included The Adventures of Elliot: The Millennium Tales, Dragon Quest III HD-2D Remake for the PlayStation 5 at $19.99, and Star Wars Zero Company for the PlayStation 5.
Frequently Asked Questions About Weekend Retail Promotions
What are the primary physical differences between the original Apple Watch Ultra and the Ultra 4?
Stuff reported that the Ultra 4 weighs 63 grams—slightly heavier than the original’s 61.4 grams—and introduces a black titanium casing option alongside the standard natural titanium finish.
How much does the Apple Watch Ultra 3 cost during the current sales event?
Technobezz and Android Authority reported that the Apple Watch Ultra 3 GPS + Cellular is discounted to $649 on Amazon, representing a $150 price cut from its $799 list price.
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