An annual corporate event held by Antena 1 on Thursday, October 1, at Domeniul Știrbey in Buftea drew sharp public backlash after a vulgar message targeting rival broadcaster ProTV appeared on screen alongside an artificial intelligence-generated image of Antena Group general manager Sorin Alexandrescu. hotnews.ro reported that hundreds of people from advertising agencies, client companies, and the trust’s own television networks attended the gathering when the text reading „ProTV să ne belească p*” was displayed.
Vulgar Display Appears Before Hundreds of Industry Guests
The incident occurred after 9:00 p.m. near the end of the day-long celebration marking Antena 1’s anniversary. adevarul.ro noted that the audience included corporate partners, agency representatives, and network employees who watched as the unfiltered text remained visible on the monitors for several seconds. cotidianul.ro added that television networks typically host these large gatherings to present upcoming programming schedules and secure advertising budgets for the following year, making direct attacks on competitors a sharp departure from standard corporate behavior.
Antena Group Labels the Incident an Uninspired Technical Joke
Management at Antena 1 issued formal apologies after mobile phone footage captured by attendees spread across media outlets. bizbrasov.ro confirmed that Antena Group acknowledged the broadcast, with PR manager Liana Sanda telling hotnews.ro that a technical department employee initiated the display as a spontaneous and unauthorized joke. According to the network’s statements provided to adevarul.ro, the image of the general manager was produced using artificial intelligence tools without the knowledge of senior executives, and the employee responsible has since faced disciplinary sanctions.
Public Figures Condemn the Broadcaster Incident
Former television presenter Andreea Raicu voiced strong condemnation regarding the event on social media. According to the statements cited by the primary coverage, Raicu expressed deep disgust that such language could appear at a major media company’s professional gathering. She argued that official explanations framing the event as a mere joke fail to address the core problem of normalizing aggression and vulgarity in professional spaces. golazo.ro further examined the broader cultural impact, comparing the incident to stadium supporter culture and noting that the display crossed basic lines of civility in front of hundreds of business and media partners.
What Happened at Domeniul Știrbey?
What specific message was displayed on the screens at Domeniul Știrbey?
The screens showed an AI-generated photograph of Antena Group general manager Sorin Alexandrescu accompanied by the vulgar text targeting ProTV. The message remained visible for a few seconds during the evening celebration.
Who has been held responsible for the broadcast within the network?
Antena Group stated that an employee from the technical department executed the action as an uninspired spontaneous decision without informing superiors. The network confirmed that this individual has been disciplined.
How did company representatives characterize the display in their official statements?
PR manager Liana Sanda and official press statements from Antena Group described the incident as a completely uninspired joke created using artificial intelligence. The trust formally distanced itself from the gesture and expressed regret to its partners and clients.
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