Angel Reese is redefining not only basketball, but also the very definition of power for women in sports. Known as the “Bayou Barbie,” Reese represents a new generation of athletes who reject being confined by traditional expectations.
From LSU Dominance to WNBA Star
Reese’s ascent began at Louisiana State University in 2022, where she became one of the most dominant players in college basketball history. She set the NCAA single-season record with 34 double-doubles and led the Tigers to their first national championship in 2023. She continued her success after being selected seventh overall by the Chicago Sky in the 2024 WNBA Draft.
Beyond the Court: Fashion, Business, and Media
Reese’s influence extends far beyond basketball statistics. She challenged the historical expectation that women players minimize their personalities. In May 2024, she became the first WNBA rookie to attend the Met Gala, wearing a 16Arlington gown.
Her partnership with Reebok, beginning with an NIL deal at LSU and expanding into a signature sneaker line – the Angel Reese 1 – and apparel collection, demonstrates a shift in the sports marketing landscape. The initial colorways, including “Diamond Dust,” “Mebounds,” and “Receipts Ready,” sold out quickly.
Reese’s financial independence is also noteworthy. Valued at approximately $1.8 million in NIL deals during college, she became an owner of the DC Power Football Club in May 2024. She also prioritizes education and empowerment for young women through the Angel C. Reese Foundation.
Owning Her Narrative
Reese launched the podcast “Unapologetically Angel” in August 2024, establishing herself as a media entrepreneur and controlling her own public image. She is part of a growing trend of athletes building their own platforms and connecting directly with fans.
At a time when the WNBA is experiencing growth in attendance and viewership, Reese embodies a league that is no longer seeking permission, but rather leading with visibility, profitability, and self-expression.
Frequently Asked Questions
What is Angel Reese known for?
Angel Reese is known for her dominance in basketball, first at Louisiana State University and then as a professional player with the Chicago Sky, as well as her confidence, femininity, and visibility.
When did Angel Reese join Reebok?
Angel Reese first joined Reebok through an NIL deal at LSU and later expanded the relationship with a major contract extension during her rookie WNBA season.
What is “Unapologetically Angel”?
“Unapologetically Angel” is a podcast launched by Angel Reese in August 2024.
As the WNBA continues to evolve, will Angel Reese’s model of athlete empowerment and multi-faceted branding become the new standard for success?
