Recent York City’s trendy bagel scene is continuing its expansion into New Jersey. Months after Apollo Bagels opened in Hoboken, PopUp Bagels announced Wednesday via Instagram that it will soon open a location in Union County.
PopUp Bagels Expands Footprint
Whereas Hudson County has historically been the first New Jersey destination for New York-based restaurants, PopUp Bagels is setting its sights on Westfield. No specific opening date or location details within Westfield have been revealed.
PopUp Bagels originated as an at-home operation in Westport, Connecticut, during the COVID-19 pandemic, led by owner Adam Goldberg. The business gained popularity through a series of “pop-up” events in New York and the Hamptons, where bagels frequently sold out quickly. The company now operates nine locations in New York, as well as outposts in California, Connecticut, Florida, Georgia, Maine, Massachusetts, and North Carolina.
The shop is known for its small, crispy bagels with limited topping options – plain, poppy, salt, sesame, and everything – and unique cream cheese spreads, including Shirley Temple and buffalo butter. PopUp Bagels encourages customers to rip their bagels and dip them into these spreads.
A dozen bagels with two “schmears” at PopUp Bagels can cost as much as $40.
Frequently Asked Questions
Where will PopUp Bagels be located in New Jersey?
PopUp Bagels will be located in Westfield, Union County, New Jersey. No specific address has been revealed.
Where did PopUp Bagels originate?
PopUp Bagels started as an at-home operation in Westport, Connecticut, during the COVID-19 pandemic.
What is unique about PopUp Bagels?
PopUp Bagels is known for its small, crispy bagels, limited topping options, and unorthodox cream cheese spreads, encouraging customers to dip their bagels.
Will New Jersey embrace another New York bagel import? Only time will inform.
