ASUS at CES 2026: A Glimpse into the AI-Powered Future of Computing
LAS VEGAS – ASUS is poised to kick off CES 2026 with a significant showcase of its advancements in Artificial Intelligence (AI) integration across its product lines. The upcoming Always Incredible virtual launch event signals a broader industry trend: AI is no longer a futuristic promise, but a core component of the next generation of personal computing.
The Rise of the ‘Copilot+ PC’ and Everyday AI
ASUS’s focus on “Copilot+ PCs” highlights a key shift. These aren’t simply laptops with AI features tacked on; they’re designed from the ground up to leverage AI for enhanced productivity and convenience. Microsoft’s Copilot+ initiative, requiring Qualcomm Snapdragon X Elite processors, aims to deliver 20+ TOPS (trillions of operations per second) of AI performance, enabling features like real-time translation, advanced noise cancellation, and intelligent app assistance. This is a substantial leap from traditional processors, opening doors to on-device AI processing that prioritizes privacy and speed.
The “Everyday AI” initiative promises to weave AI into the fabric of daily life. Imagine a laptop that proactively manages your schedule, filters out distractions during important calls, or automatically summarizes lengthy documents. According to a recent McKinsey report, AI-powered automation could raise global GDP by 26% by 2030, and a significant portion of that impact will be felt through improvements in personal productivity.
Zenbook DUO: Redefining Mobile Productivity
The next-generation ASUS Zenbook DUO, crafted from Ceraluminum™, represents a bold step in mobile computing. The dual-screen design, coupled with enhanced performance and battery life, suggests a future where multitasking isn’t just about running multiple apps, but about seamlessly interacting with information across multiple displays. This aligns with a growing demand for flexible and adaptable devices, particularly among professionals who frequently switch between tasks and locations. A Statista survey indicates that the global dual-screen laptop market is projected to reach $12.5 billion by 2028.
ProArt GoPro Edition: AI Empowering Creative Workflows
The collaboration between ASUS and GoPro on the ProArt GoPro Edition is particularly intriguing. This isn’t just a laptop with a rugged exterior; it’s a purpose-built machine for creators who demand both power and durability. The integration of GoPro’s aesthetic and engineering expertise suggests a focus on capturing and editing high-quality content in challenging environments. This caters to the growing creator economy, which is estimated to be worth over $250 billion globally, according to a report by Linktree.
AI will play a crucial role in accelerating creative workflows. Features like automatic video editing, intelligent image enhancement, and AI-powered noise reduction will become standard, allowing creators to focus on their artistic vision rather than technical complexities.
Beyond Hardware: The Ubiquitous AI Ecosystem
ASUS’s vision of “Ubiquitous AI” extends beyond individual devices. The company is building a comprehensive ecosystem where AI seamlessly integrates across its entire portfolio, from laptops and desktops to peripherals and software. This holistic approach is essential for delivering a truly intelligent and personalized computing experience. Think of it as a network of interconnected devices that learn from your behavior and adapt to your needs.
The Future of AI PCs: Key Trends to Watch
- On-Device AI Processing: Expect more AI tasks to be handled locally on your device, improving speed, privacy, and reducing reliance on cloud connectivity.
- Neural Processing Units (NPUs): NPUs will become increasingly powerful and efficient, enabling more complex AI algorithms to run smoothly.
- AI-Powered Software: Software applications will be deeply integrated with AI, offering features like intelligent search, automated content creation, and personalized recommendations.
- Adaptive User Interfaces: User interfaces will become more dynamic and responsive, adapting to your individual preferences and usage patterns.
- Enhanced Security: AI will play a critical role in protecting against cyber threats, detecting anomalies, and safeguarding your data.
FAQ
Q: What is a Copilot+ PC?
A: A Copilot+ PC is a laptop designed to fully leverage the capabilities of Microsoft’s Copilot AI assistant, requiring specific hardware specifications like a Qualcomm Snapdragon X Elite processor and a dedicated NPU.
Q: How will AI improve my productivity?
A: AI can automate repetitive tasks, provide intelligent assistance, and help you focus on what matters most, ultimately saving you time and increasing your efficiency.
Q: Is on-device AI processing secure?
A: Yes, on-device AI processing enhances security by keeping your data local and reducing the risk of data breaches.
Did you know? The demand for AI-powered laptops is expected to surge in the coming years, driven by the increasing availability of AI-optimized software and the growing awareness of the benefits of AI-enhanced productivity.
Explore the future of AI computing with ASUS at CES 2026. Stay tuned for more updates and insights as the Always Incredible launch event unfolds. Register for the virtual launch event here.
