Avery James: From High School Success to Averett Football’s Special Teams Future
Avery James’s arrival at Averett University in January 2026 signals a growing trend in college football: the increasing value placed on coaches with proven track records at the high school level. James, now the Cougars’ Special Teams Coordinator and Defensive Backs Coach, brings a wealth of experience honed through years of building successful programs in Georgia and South Carolina.
The Rise of High School Coaching Pipelines
For years, college programs primarily focused on recruiting coaches with extensive collegiate experience. However, a shift is underway. High school coaches, particularly those consistently achieving success, are now highly sought after. This is due to several factors. Firstly, they often possess a deep understanding of player development, having worked with athletes across a wider range of skill levels. Secondly, they’re adept at building strong relationships with players and their families – a crucial skill in the age of the transfer portal.
James’s resume exemplifies this trend. At Sprayberry High School, he helped the team achieve its highest single-season point total and a playoff berth. Prior to that, he contributed to two state championships at Westside High School. These aren’t just wins; they demonstrate a consistent ability to maximize player potential and build winning cultures. According to a 2023 study by the American Football Coaches Association (AFCA), 35% of NCAA Division II and III head coaching hires came directly from the high school ranks, a 10% increase from the previous five-year period.
Special Teams: The Underrated Advantage
James’s specific role – Special Teams Coordinator – highlights another emerging trend. For too long, special teams were often treated as an afterthought. Now, coaches are recognizing the significant impact special teams play can have on game outcomes. A blocked punt, a long kickoff return, or a clutch field goal can be the difference between victory and defeat.
“Coaches are realizing that special teams are 33% of the game,” says Chris Boniello, a special teams consultant who has worked with NFL and college teams. “You can’t ignore that. It’s a huge opportunity to gain an advantage.” James’s proven ability to build effective special teams units, as evidenced by his success at Sprayberry and Westside, makes him a valuable asset to Averett.
The Player-Coach Connection: A Liberal Arts Foundation
James’s academic background is also noteworthy. He holds a Bachelor of Arts in Experimental Psychology from the University of South Carolina Upstate. This might seem unconventional for a football coach, but it underscores the growing importance of understanding the mental side of the game. Psychology provides insights into motivation, team dynamics, and player performance – all critical components of a successful program.
His own playing experience – starting 13 games as a true freshman safety at Liberty University – further enhances his ability to connect with players. He understands the challenges and pressures they face, allowing him to provide effective guidance and mentorship.
Looking Ahead: The Future of Averett Football
Avery James’s appointment isn’t just about filling a coaching position; it’s a strategic move that reflects broader trends in college football. Averett is investing in a coach who understands player development, builds winning cultures, and recognizes the importance of special teams. His experience and education position him to contribute significantly to the program’s future success.
FAQ
- What is Avery James’s role at Averett University?
- Avery James is the Special Teams Coordinator and Defensive Backs Coach for the Averett University football team.
- Where did Avery James coach before Averett?
- He previously coached at Sprayberry High School (Marietta, Georgia) and Westside High School (Anderson, South Carolina).
- What is the growing importance of high school coaches in college football?
- High school coaches often bring strong player development skills, relationship-building abilities, and a proven track record of success.
Did you know? The average college football team spends less than 10% of its practice time on special teams, despite its potential impact on game outcomes.
Stay updated on Averett University football news and coaching updates by visiting the official Averett Cougars website. Share your thoughts on the team’s new coaching additions in the comments below!
