BravesVision: Atlanta Braves Launch New Local TV Network in 2026

by Chief Editor

ATLANTA – The Atlanta Braves announced today the launch of BravesVision, a new multimedia platform that will serve as the team’s official local television home starting with the 2026 baseball season. The organization will have complete control over the production, sales, marketing, and distribution of its broadcasts through this new venture.

A New Era for Braves Broadcasts

BravesVision represents a significant shift in how the team delivers baseball to fans across the Southeast. According to Braves President and CEO Derek Schiller, “This endeavor will bring the most vital link to our fanbase – our television broadcast – back under the control of our organization.” He similarly noted that the team believes it can present Braves baseball in “new and innovative ways.”

Did You Know? The Atlanta Braves have the largest radio affiliate network in Major League Baseball.

The platform is planned to produce coverage of more than 140 regular-season games, along with expanded pre-game and post-game programming. Fans within the team’s six-state territory will have multiple options to watch games without blackouts.

Expanding the Braves’ Multimedia Reach

BravesVision builds upon the team’s existing multimedia presence, which includes a substantial social media following – exceeding eight million followers across various platforms – and award-winning in-game productions. The team will continue to appear on national broadcasts through existing partnerships with FOX/FS1, ESPN, TBS, NBC/Peacock, and Apple TV.

Expert Insight: Taking control of broadcast rights is a growing trend among professional sports teams. This allows organizations to directly manage their brand, fan experience, and revenue streams, rather than relying on external media partners.

In addition to regular season coverage, Gray Media will broadcast 15 Braves Spring Training games across 26 markets in the Southeast in 2026. These games will also be available for free streaming on Braves.TV with a free account.

Frequently Asked Questions

What is BravesVision?

BravesVision is a multimedia platform owned and operated by the Atlanta Braves that will grow the official local television home of the team beginning in the 2026 season.

How many games will BravesVision produce?

BravesVision plans to produce more than 140 regular-season games, as well as extensive pre-game and post-game programming.

Where will Braves Spring Training games be broadcast?

Fifteen Braves Spring Training games will be broadcast on Gray Media local television stations across 26 markets in the Southeast and streamed live for free on Braves.TV.

As the Braves move forward with BravesVision, it remains to be seen how the new platform will impact fan engagement and revenue generation, but the team appears poised to capture a more active role in shaping the future of its broadcasts.

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