The Cierco Family, Ronaldo, and Topuria: A New Power Play in the Booming World of MMA
The family behind the defunct Banco de Madrid and BPA, the Ciercos, are making a surprising foray into the world of mixed martial arts (MMA). They’ve joined forces with UFC fighter Ilia Topuria and football superstar Cristiano Ronaldo, investing in Wow Flight Company (Wow FC), the company organizing MMA events in Spain. Higini Cierco Palau has been appointed to the company’s board of directors following a capital increase.
From Banking Scandals to the Octagon
This move comes as the Cierco family, previously embroiled in controversy including payments linked to PSOE political maneuvering, reactivates its business interests with the third generation taking a more prominent role. In 2024, reports surfaced of a €300,000 transfer from a Cierco family member to individuals involved in a campaign against judges and political opponents.
The Ciercos have been locked in a long-running dispute over the 2015 liquidation of Banco Madrid and the intervention in BPA, alleging political motivations due to their refusal to disclose information regarding funds held for the Pujol family. They continue to pursue significant compensation, despite a ruling upholding the initial intervention.
Ronaldo and Topuria Fueling MMA’s Growth
Wow FC is capitalizing on the surging popularity of MMA. Event attendance is growing rapidly, with a more than 400% increase in ticket sales year-over-year, attracting over 5,000 spectators per event. Cristiano Ronaldo publicly endorsed MMA in November, stating the sport embodies values he believes in: “discipline, respect, resilience and the constant pursuit of excellence.” While the specifics of Ronaldo’s investment weren’t initially disclosed, his involvement signals a growing mainstream acceptance of the sport.
Despite the growing audience, Wow FC experienced losses of €1.19 million in 2024, attributed to rising operational and financial costs. However, revenue doubled in the same period, reaching €776,229, demonstrating the potential for growth.
A Diversified Portfolio and a Third Generation at the Helm
The Cierco family’s investment in Wow FC represents a diversification of their portfolio, which also includes interests in real estate, tourism, food, energy, and the tobacco industry. They injected €6.5 million into one of their holding companies in 2025, signaling a renewed commitment to business ventures led by the third generation.
Future Trends in Sports Investment and Entertainment
Celebrity Endorsements and Ownership
The involvement of figures like Ronaldo and Topuria highlights a growing trend of celebrity athletes investing in and becoming owners of sports teams and related businesses. This brings increased visibility, marketing power, and access to new fan bases. Expect to see more high-profile athletes diversifying their income streams through strategic investments in sports, and entertainment.
The Rise of Niche Sports
MMA’s rapid growth demonstrates the potential of niche sports to attract significant audiences and investment. Sports like pickleball, padel, and esports are also experiencing surges in popularity, creating opportunities for entrepreneurs and investors. This trend is driven by increased accessibility, social media engagement, and a desire for alternative entertainment options.
The Intersection of Sports and Finance
The Cierco family’s story illustrates the complex interplay between finance, politics, and sports. Expect increased scrutiny of financial dealings within the sports industry, particularly regarding ownership structures and potential conflicts of interest. Transparency and ethical governance will be crucial for maintaining public trust and attracting sustainable investment.
FAQ
Q: What is Wow FC?
A: Wow Flight Company is a company that organizes MMA events in Spain.
Q: Who are the Cierco family?
A: The Cierco family were formerly owners of Banco de Madrid and BPA.
Q: What is Cristiano Ronaldo’s role in Wow FC?
A: Cristiano Ronaldo has invested in Wow FC and publicly supports the sport of MMA.
Q: Is Wow FC profitable?
A: Wow FC experienced a loss in 2024, but revenue doubled in the same period.
What are your thoughts on the growing intersection of sports, finance, and celebrity influence? Share your comments below!
