Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing. This launch expands Business Insider’s CMO Insider franchise, a resource for marketing professionals through video interviews, news, trend coverage, and live events. The newsletter will be a central component, with the first edition scheduled for March 4th.
The Evolving Role of the CMO
Written by Business Insider senior correspondent Lara O’Reilly, CMO Insider aims to provide insights into the challenges and opportunities facing modern marketing leaders. O’Reilly’s reporting has covered leadership in advertising and the dynamics of adtech companies.
Key Trends Shaping the Marketing Landscape
The newsletter will focus on several key trends. The explosive growth of the creator economy and the disruptive impact of AI are areas of particular focus. O’Reilly noted that the newsletter is designed to be a resource for staying current in a rapidly changing industry.
The Rise of AI in Marketing
AI is no longer a futuristic concept; it’s actively reshaping marketing strategies. From personalized content creation to predictive analytics, AI tools are becoming essential for CMOs. The newsletter will explore how marketers can effectively integrate AI into their workflows.
The Creator Economy’s Influence
The creator economy continues to gain momentum, presenting both opportunities and challenges for brands. CMO Insider will delve into how marketers can collaborate with creators authentically and build lasting relationships.
Expanding Business Insider’s Newsletter Portfolio
The launch of CMO Insider builds on Business Insider’s expansion of its newsletter offerings, including First Trade, Tech Memo, Work Shift, and Side Hustlers, alongside its flagship Business Insider Today newsletter.
Cannes Lions Coverage
During the Cannes Lions Festival, CMO Insider will provide daily updates, offering insights from on-the-ground conversations and observations.
