Daisy Edgar-Jones and the Rise of ‘Soft Focus’ Beauty: What’s Next?
Celebrity makeup artist Nikki Wolff describes Daisy Edgar-Jones’s latest look as “blushy beauty moments.” This encapsulates a broader trend: a move towards softer, more natural aesthetics in both makeup and hair. Edgar-Jones, now a global brand ambassador for Estée Lauder, has long embodied this “soft-focus, English rose” glamour, characterized by pristine skin, feathery brows, and a balm-dabbed lip.
The Strawberry Brunette: A Hair Color Shift
This week, Edgar-Jones debuted a strawberry brunette shade, a departure from previous chocolatey and espresso tones. The color features lighter tones through her bangs and layers, creating dimension and depth. This shift aligns with a growing preference for warmer, more natural hair colors that complement a sculpted, blushed makeup look.
Monochromatic Magic: Hair and Makeup Harmony
The novel hair color works in harmony with Edgar-Jones’s makeup, expertly crafted by Nikki Wolff. This monochromatic approach – coordinating hair and makeup tones – is a signature style Wolff also employs with clients like Emilia Clarke, Raye, and Rosie Huntington-Whiteley. It’s a technique that emphasizes a cohesive, polished look.
The ‘Cool Girl’ Cut: Bangs are Back
Edgar-Jones’s long, tousled locks with swept-out fringe represent one of the season’s most sought-after haircuts. The face-framing bangs, whether worn loose or blown out, remain firmly on trend for 2026. This cut builds on Edgar-Jones’s gradual hair evolution, from a jaw-length bob to ’70s-inspired curtain bangs and a beachy blonde lob.
The Role of Colorists Like Jacob Schwartz
Colorist Jacob Schwartz, who has also worked with Bella Hadid and Margot Robbie, has been instrumental in Edgar-Jones’s hair transformations. This highlights the increasing importance of skilled colorists in achieving nuanced and personalized hair looks.
Beyond Edgar-Jones: Broader Beauty Trends
The trends exemplified by Edgar-Jones – soft-focus makeup, natural hair colors, and harmonious coordination – reflect a broader shift in the beauty industry. Consumers are increasingly seeking effortless, attainable looks that enhance their natural features rather than masking them.
What’s Driving the ‘Soft Glam’ Movement?
Several factors contribute to this trend. Social media platforms like TikTok, where makeup artists like Nikki Wolff share tutorials and insights, play a significant role. The emphasis on skincare and achieving a healthy base for makeup also fuels the desire for a more natural aesthetic.
The Future of Hair Color: Warmth and Dimension
Expect to see continued experimentation with warm, dimensional hair colors. Strawberry blonde, copper, and rich brunette shades with subtle highlights will likely gain popularity. The key will be achieving a natural, lived-in look that doesn’t require constant maintenance.
Makeup’s Evolution: Skin First
In makeup, the focus will remain on skincare and creating a flawless canvas. Lightweight foundations, creamy concealers, and blush will be essential. The “soft glam” aesthetic prioritizes a healthy, radiant complexion over heavy contouring and dramatic eye makeup.
Pro Tip:
To achieve the ‘soft focus’ look, focus on blending your makeup seamlessly. Employ a damp beauty sponge to create a natural, airbrushed finish.
FAQ
Q: What is ‘soft focus’ makeup?
A: It’s a makeup style that emphasizes a natural, radiant complexion with minimal contouring and a focus on enhancing features rather than dramatically altering them.
Q: Are bangs still on trend for 2026?
A: Yes, face-framing bangs, particularly those with a swept-out or blown-out style, remain a popular haircut choice.
Q: What hair colors are expected to be popular?
A: Warm tones like strawberry blonde, copper, and rich brunettes with subtle highlights are anticipated to be trending.
Q: Who is Nikki Wolff?
A: Nikki Wolff is a celebrity makeup artist known for creating soft, natural looks for clients like Daisy Edgar-Jones, Emilia Clarke, and Rosie Huntington-Whiteley.
Did you understand? The key to a successful monochromatic look is to choose shades that complement your skin tone and undertones.
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