A veteran sports executive has resumed a key role with the Los Angeles Dodgers as the team continues to expand its international reach. Sato returned to the organization in 2024 as Director, Asia-Pacific Operations, following the signings of Shohei Ohtani and Yoshinobu Yamamoto.
Expanding Role with the Dodgers
Sato initially joined the Dodgers’ Asian Operations in 2003 for one season. She rejoined the team in 2008 after the signing of Hiroki Kuroda, focusing on administrative efforts related to Asian scouting, player development, and player support. Her responsibilities later broadened to include business ventures, such as launching the Hello Kitty promotion, and she subsequently held a position in Global Partnerships through the 2019 season.
Prior to her most recent return, Sato’s diverse background included work with Pacific League Marketing, a joint venture of Nippon Professional Baseball’s Pacific League teams, and the Council for Sports Ecosystem Promotion in Japan. She also contributed to the 2021 Japanese publication, An Introduction to Sports Business Law in the Age of Digital Transformation.
International Expertise
Born and raised in Nagoya, Japan, Sato is a graduate of Keio University. She currently resides in Los Angeles with her husband, Jasen. Her extensive experience in both sports and entertainment, coupled with her deep understanding of the Japanese market, positions her to play a critical role in the Dodgers’ ongoing international strategy.
Frequently Asked Questions
When did Sato first join the Dodgers?
Sato first joined the Dodgers’ Asian Operations in 2003 for one season.
What was Sato’s role following the 2019 season?
Sato returned in 2024 as Director, Asia-Pacific Operations.
Besides baseball, what other entertainment ventures has Sato been involved in?
Sato’s career includes roles in the opening construction of Tokyo DisneySea and Hong Kong Disneyland.
As the Dodgers continue to build their international roster and fan base, how might Sato’s expertise shape the team’s future strategy in the Asia-Pacific region?
