Chinese Document Names NikkieTutorials
Dutch makeup artist Nikkie de Jager appeared in leaked Chinese documents as a potential tool for spreading state propaganda, investigative platform Follow the Money reported.
De Jager, better known as NikkieTutorials, was identified in a 2022 Chinese report due to her massive social media influence. The documents outline how a Chinese organization used artificial intelligence and data analysis to map influential internet personalities in Western countries.
De Jager wordt geprezen om haar authenticiteit en bereik
The leaked report specifically highlighted De Jager for her “authenticiteit, zelfvertrouwen en moed” qualities that could help project a positive image of China. An excerpt from the Chinese analysis obtained by Follow the Money details her digital footprint.
“Ze inspireert haar volgers om zichzelf te zijn en straalt authenticiteit, zelfvertrouwen en moed uit. Ze heeft meer dan 19,17 miljoen volgers op Instagram en meer dan 8,8 miljoen volgers op TikTok, met meer dan 260 miljoen likes. Haar waarden hebben haar nog meer respect en waardering opgeleverd.”
stated the Chinese organization in the 2022 document, as reported by Omroep Brabant.
Manager Confirms No Contact
Inclusion in the state-linked propaganda strategy does not mean De Jager participated in any foreign influence operations. Her manager confirmed to Follow the Money that the Chinese organization never approached her, and added that she would decline any such outreach.
China frequently uses prominent internet stars to subtly reach Western audiences and shape public perception abroad. The strategy relies on influencers’ established trust with millions of followers to bypass traditional media channels.
How Nikkie de Jager was discovered and her response
How was Nikkie de Jager discovered by the Chinese organization?
The organization used artificial intelligence and large datasets to scan social media platforms and map out influential Western internet personalities based on their follower counts and perceived public values.
Did NikkieTutorials accept any offers from China?
No. According to her manager’s statement to Follow the Money, she was never contacted by the organization and would refuse to participate if approached.
Which platform uncovered the leaked documents?
Dutch investigative journalism platform Follow the Money uncovered the documents detailing China’s strategy to influence Western public opinion through social media influencers.
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