Epic Games Store Set to Launch on Next-Gen Xbox Day One: A Sign of Consoles’ Evolving Future
The Epic Games Store (EGS) is poised to be a launch-day feature on Microsoft’s next Xbox console, according to statements made by Epic’s head of the store, Steve Allison. This move signals a significant shift in the console landscape, blurring the lines between traditional console ecosystems and the open PC gaming world.
The Hybrid Console Approach
Microsoft’s upcoming Xbox is reportedly being developed in partnership with AMD, utilizing a chip known as “Magnus.” This new hardware is expected to function as a hybrid system, capable of running existing Xbox Series games – including benefiting from full retrocompatibility – while simultaneously operating as a PC. This approach opens the door for broader game distribution options, including stores beyond the Microsoft Store.
The inclusion of the Epic Games Store is a natural progression, mirroring the functionality already available on devices like the ASUS ROG Ally. However, the next Xbox aims to unify the entire Xbox ecosystem, offering a more seamless experience than current handheld PC solutions.
Expanding the Epic Games Store’s Reach
Epic Games has been steadily expanding the reach of its digital storefront. After navigating legal challenges with Apple and Google, the EGS launched on mobile platforms in many markets in 2024. Currently, the EGS boasts an average of 67 million monthly users, though What we have is still less than half of Steam’s user base. In 2025, the store generated $400 million in revenue from third-party game sales.
Allison indicated that Epic is prepared to adapt the store’s interface and functionality to suit the Xbox platform. This could potentially influence how other digital storefronts integrate with the new console.
Implications for the Console Market
This move by Microsoft represents a departure from the traditionally walled-garden approach of console ecosystems. Allowing the Epic Games Store onto the Xbox platform could foster greater competition and potentially lower prices for consumers. It also acknowledges the growing demand for PC-style flexibility within the console space.
Did you know? The Epic Games Store currently has a 16% conversion rate of users who claim free games eventually making a purchase within the store.
Future Plans for the Epic Games Store
Beyond the Xbox launch, Epic Games has several other initiatives planned for its store. These include expanding into new markets – such as bringing the mobile store to iOS in Japan and Brazil – and adding social features like forums. Epic also intends to overhaul the store’s game launcher to improve performance and reduce system resource usage, with updates planned for May or June.
FAQ
- Will the Epic Games Store be the only third-party store on the next Xbox? The sources do not specify if it will be exclusive.
- When is the next Xbox expected to launch? Rumors suggest a launch window between 2026 and 2027, but no official date has been announced.
- What benefits will the hybrid Xbox offer? The console will offer compatibility with existing Xbox Series games, retrocompatibility, and the ability to function as a PC.
Pro Tip: Keep an eye on official announcements from Microsoft and Epic Games for the most up-to-date information on the next Xbox and the Epic Games Store integration.
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