Epson Aims to Dominate High-Brightness Projection: A New Era of Immersive Experiences
Epson is setting ambitious goals for the high-brightness projector market, specifically targeting the 30,000-lumen segment. The company intends to double the industry’s sales in this category, fueled by the launch of the EB-XQ2030B – touted as the world’s smallest and lightest 30,000-lumen 4K projector.
The Rise of High-Lumen Projectors and Epson’s Strategy
Currently, the 30,000-lumen projector market represents approximately €10 million in annual sales, with around 800 units sold each year, according to Futuresource data. Epson aims to capture 50% of this market within one to two years, potentially increasing its revenue to €10-15 million. This aggressive strategy hinges on delivering innovative products that address key challenges in large-scale installations.
Massimo Pizzocri, Vice President of Epson Europe’s video projector division, emphasized that Epson isn’t simply focused on increasing brightness. He stated, “To build it bright and big is not demanding.” The real challenge lies in creating projectors that are bright, small, cost-effective, reliable, and effectively manage temperature.
Beyond Problem-Solving: Inspiring with Projection Technology
Epson is encouraging AV integrators and rental companies to move beyond simply solving technical problems and embrace a more inspirational role. Pizzocri highlighted the TeamLab projection mapping gallery in Hamburg, which utilizes 500 Epson projectors, as a prime example of the creative possibilities unlocked by advanced projection technology.
Pro Tip: When considering high-lumen projectors, factor in the total cost of ownership, including media servers, networking equipment, and installation complexities. Epson’s new offerings aim to reduce these costs by simplifying setup and reducing the physical footprint.
New Lenses Expand Installation Flexibility
A critical component of Epson’s strategy is its expanded lens range. The company is now offering a single series of lenses compatible with projectors ranging from 6,000 to 30,000 lumens. This simplifies inventory management and provides greater flexibility for installers.
The new lens lineup includes:
- An L-shaped ultra-short-throw (UST) lens for unconventional installations.
- A straight lens to improve installation versatility.
These lenses are designed to be smaller and lighter than conventional options, contributing to a higher return on investment for customers.
The Evolution of Brightness: From 20,000 to 30,000 Lumens and Beyond
Epson’s launch of the 30,000-lumen projector echoes the success of its groundbreaking 20,000-lumen range in 2022, which significantly increased the company’s market share in that category. This demonstrates Epson’s ability to disrupt the market with innovative, high-performance products.
Did you know? Epson’s new lenses are half the size and weight of conventional lenses, making them easier to transport and install.
Frequently Asked Questions
Q: What are the primary applications for the EB-XQ2030B?
A: Key applications include projection mapping and large digital display walls.
Q: What is Epson’s goal for the 30,000-lumen projector market?
A: Epson aims to double the size of the market and achieve a 50% market share within one to two years.
Q: What makes Epson’s new lenses advantageous?
A: They are compatible with a wider range of projectors (6,000-30,000 lumens), smaller, lighter, and offer greater installation flexibility.
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