European IP Market Hits Record High: What’s Driving the Surge?
The European Union Intellectual Property Office (EUIPO) recently announced a landmark year for intellectual property (IP) filings. In 2025, a total of 327,735 new applications for European Union trademarks (EUTM) and designs (EUD) were received – the highest annual number since records began in 1996. This surge signals a growing recognition of the value of brand and design protection within the EU single market.
Trademark Applications Soar, Driven by Tech and Services
EUTM applications in 2025 reached 196,886, a 9.07% increase year-over-year. A significant majority – over 57.5% – originated within EU member states. Germany led the way with 12.7% of all applications, followed by Italy (6.9%) and Spain (6.4%).
Interestingly, the data reveals a shift in the types of trademarks being registered. Advertising, business management, electrical apparatus, and technical services were prominent categories. This suggests that the growth in trademark applications directly reflects the expansion of the digital and service sectors within Europe, with companies proactively protecting their brands in these evolving markets.
Design Filings See Continued Growth, with China Leading Non-EU Applications
The design sector also experienced robust growth, with 130,849 EUD applications filed in 2025 – a 5.98% increase and the second consecutive year of growth. A notable trend is the increasing number of applications originating outside the EU, which now account for over 50% of all filings.
China is now the leading source of non-EU design applications, representing 29.9% of the total. The UK and the US also demonstrated strong growth, indicating a heightened interest in accessing the European design market. Within the EU, Germany (13.4%), Italy (10.5%), Poland (4.2%), France (4.0%), and Spain (3.4%) were the primary sources of design applications.
Geographical Indications Gain Traction
The EUIPO began accepting applications for Crafts and Industrial Goods Geographical Indications (CIGIs) in December 2025. The first year saw 45 applications, primarily from the traditional manufacturing sector – specifically for stone, minerals, and textiles. This indicates a growing awareness and demand for protecting the unique origin and quality of regionally produced goods.
What Does This Mean for Businesses?
The record-breaking numbers underscore the continued efficiency and cost-effectiveness of the EU’s single IP rights system (EUTM and EUD). Companies are increasingly recognizing the benefits of a unified approach to IP protection across the 27 EU member states.
The trend towards combining trademark and design protection highlights a more strategic approach to IP management. Businesses are no longer viewing these rights in isolation but rather as complementary elements of a comprehensive brand strategy.
Pro Tip: Don’t underestimate the power of design protection. A well-protected design can be a significant differentiator in a crowded marketplace.
The Rise of Non-Traditional Trademarks
While not explicitly stated in the data, the growth in trademark applications, particularly in the tech sector, likely includes an increase in non-traditional trademarks – such as sounds, smells, and motions. These marks are becoming increasingly important for brands seeking to establish a unique identity in the digital age.
FAQ
Q: What is an EUTM?
A: An EUTM (European Union Trademark) provides trademark protection in all 27 EU member states with a single application.
Q: What is an EUD?
A: An EUD (European Union Design) provides design protection in all 27 EU member states with a single application.
Q: Where can I locate more information about EUIPO?
A: You can visit the EUIPO website at https://www.euipo.europa.eu/en.
Did you know? The EUIPO is the second largest trademark office in the world, processing approximately 180,000 trademark applications annually.
Explore further resources on European Union Trademark from the Korean Intellectual Property Office.
What are your thoughts on these trends? Share your insights in the comments below!
