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BC Game Partnership Sparks Fan Outrage
Leicester City supporters expressed severe backlash after the club’s principal front-of-shirt sponsor partnered with adult film actress Eva Elfie. Online crypto casino BC Game signed an agreement with the Russian performer, also known as Julia Romanov, to serve as a brand ambassador, Šport.sk reported.
The gambling platform stated the collaboration materialized due to her established presence within gaming communities like Twitch. That explanation did little to appease supporters of the 2016 English champions currently competing in the third tier of English football.
Foxes Trust Condemns Club Values
Supporters group Foxes Trust adopted a hardline stance against the partnership from the outset, criticizing the club’s commercial direction. The organization released a detailed statement outlining widespread dissatisfaction among the fanbase regarding the primary jersey sponsor.
“Väčšina priaznivcov Leicesteru City už vie o sklamaní a nespokojnosti nášho združenia s tým, že BC Game je naším hlavným sponzorom na prednej strane dresov,” the fan association said.
“Od chvíle, keď sa klub rozhodol prijať sponzorstvo od stávkovej spoločnosti, sme mali pocit, že Leicester City opúšťa svoje hodnoty. Hazardné hry aj pornografia môžu mať zničujúce následky na životy ľudí, najmä mladých,” Foxes Trust told Šport.sk.
Leicester City Officials Address Sponsor Criticism Through Talks
Leicester City representatives acknowledged the growing criticism coming from the stands regarding the sponsor’s recent marketing activities. Club officials engaged directly with the betting firm to address the backlash.
“Leicester City Football Club berie na vedomie obavy vyjadrené v súvislosti s nedávnymi udalosťami, do ktorých je zapojený náš hlavný partner BC Game,” a club spokesperson told BBC.”
“Tieto obavy sme tlmočili priamo spoločnosti BC Game a pokračujeme v rozhovoroch s cieľom nájsť vzájomne prijateľné riešenie,” the club spokesperson told BBC.”
Common Questions About the Sponsor Deal
When did BC Game become the primary sponsor for Leicester City?
BC Game assumed the role of main front-of-shirt sponsor for Leicester City beginning in 2024.
What league do Leicester City currently play in?
Leicester City currently competes in the third tier of English football, exactly a decade after winning the Premier League title.
Who is the brand ambassador hired by the club’s sponsor?
The cryptocurrency casino appointed Russian adult film actress Eva Elfie, whose legal name is Julia Romanov, as its brand ambassador.