The Rise of Agentic AI: How EY, Snowflake, and Canva are Reshaping Enterprise Sales
The marketing landscape is undergoing a seismic shift. Artificial intelligence is rapidly becoming core infrastructure, and the first weeks of March 2026 have seen a flurry of new platforms and funding rounds accelerating the move towards fully automated workflows. The focus is no longer on isolated tools for generating text or images, but on integrated systems for automation, competitive analysis, and measurable performance.
EY, Snowflake, and Canva Join Forces for Enterprise Sales
A partnership of industry giants signals a turning point: EY, in collaboration with data cloud provider Snowflake and visualization platform Canva, launched EY.ai Agentic for Sales on March 2nd. This platform aims to address the growing chaos in enterprise IT landscapes, where sales and marketing teams often struggle with disconnected dashboards and siloed data.
The solution combines real-time data analysis from Snowflake with Canva’s automated content creation tools, all guided by EY’s industry-specific frameworks. AI agents are designed to capture over repetitive tasks throughout the entire sales cycle – from lead generation and personalized outreach to contract automation. EY is initially deploying the platform internally, with plans for a wider rollout to customers in North America and globally later this year.
Performance Marketing Gets a Boost with GetHookd’s AI Creative Intelligence
Alongside this development, the performance marketing sector is introducing new AI-powered tools. On March 6th, GetHookd unveiled its AI-driven creative intelligence platform, specifically targeted at marketers managing campaigns on Meta and Google. At its core is a searchable database of over 65 million successful ads from social networks, categorized by industry and performance metrics.
The integrated AI can generate visual variations of top-performing ads without requiring graphic design software. The goal is to drastically reduce customer acquisition costs through automation of the creative testing process. According to a company spokesperson, the platform aims to eliminate inefficient ad spending caused by poor targeting.
Levitate Secures Funding to Bring AI to the SMB Market
The AI wave is also extending to small and medium-sized businesses (SMBs). On March 6th, AI platform Levitate announced a $16 million (approximately €14.7 million) funding round led by Harbert Growth Partners. The company, specializing in relationship marketing for legal professionals, financial advisors, and real estate agents, plans to use the capital to further develop its tools for SMBs.
Levitate’s software automates personalized email campaigns, social media posts, and customer communication. With the new funding, Levitate intends to simplify the user experience for its over 8,000 business customers and develop more practical AI tools.
A Rapidly Growing Market – and Potential Consolidation
These launches reflect a key industry realization: AI must move beyond experimentation and into operational use. Market analysts at Precedence Research predict an annual growth rate of 26.7 percent for the AI-in-marketing sector, projecting a market volume exceeding $217 billion by 2034.
The collaboration between EY, Snowflake, and Canva exemplifies a trend: isolated AI functions are being integrated into comprehensive platforms that prioritize data governance and cross-functional workflows. Simultaneously, providers like GetHookd and Levitate are lowering the barriers to entry for smaller businesses.
Pro Tip: When evaluating AI solutions, prioritize platforms that offer seamless integration with your existing tech stack. Avoid tools that create data silos or require extensive manual intervention.
What Does This Mean for Marketing Professionals?
For marketing professionals, this shift means a new role: moving from manual content creation to orchestrating automated systems that handle execution, while humans focus on strategy and relationship building.
Frequently Asked Questions
Q: What is “agentic AI”?
A: Agentic AI refers to software agents capable of acting across different systems, rather than simply responding to prompts. They can automate tasks and workflows independently.
Q: How will EY.ai Agentic for Sales benefit businesses?
A: It aims to streamline sales workflows by combining real-time data, AI-generated content, and automated processes, leading to increased efficiency and revenue.
Q: Is AI in marketing accessible to small businesses?
A: Yes, platforms like Levitate and GetHookd are specifically designed to provide AI-powered tools to SMBs at a more affordable price point.
Did you know? The AI-in-marketing sector is projected to reach over $217 billion by 2034, demonstrating the immense growth potential of this technology.
Ready to explore the future of AI in your business? Share your thoughts in the comments below, and be sure to check out our other articles on digital transformation and emerging technologies.
