Rapper Fat Joe has discussed the origins of his podcast, Joe and Jada, co-hosted with Jadakiss. The podcast launched last summer after Joe observed significant online engagement – “really, really big, a million views and all that” – and sought to build on that audience.
Expanding into New Media
Joe and Jada airs twice a week and covers a broad range of topics, including hip-hop culture, sports, television, and film. Joe stated the podcast aims to address “everything from God to mental illness, to hip-hop, fashion, you name it, we tackling everything.”
Joe also recounted a story shared by Bobby Brown, claiming Brown taught Michael Jackson how to moonwalk. While acknowledging the claim’s uncertain veracity, Joe noted conflicting information from other sources attributing the dance move to a member of the group Shalamar.
Inspired by Sports Personalities
The decision to enter the podcasting space was also influenced by the success of former athletes turned commentators. Joe cited Charles Barkley, Shaquille O’Neal, and Kenny Smith as examples of individuals who have successfully transitioned from competitive careers to media roles.
Joe emphasized the value of freedom in podcasting, stating, “podcasting is freedom. We have the freedom to say what we want, do what we want.” He also acknowledged the complexities of navigating relationships with established figures in the music industry, noting that even positive recognition can be met with disapproval.
Frequently Asked Questions
When did Joe and Jada launch?
The podcast launched last summer.
What topics does Joe and Jada cover?
The podcast covers hip-hop culture, sports, TV, film, and a wide range of other topics, “everything from God to mental illness, to hip-hop, fashion.”
Who inspired Fat Joe to start a podcast?
Fat Joe was inspired by both his own online engagement and the success of sports commentators like Charles Barkley, Shaquille O’Neal, and Kenny Smith.
As podcasting continues to evolve, will more established artists follow suit and leverage the platform for direct audience engagement?
