Florida experienced a record-breaking year for tourism in 2025, welcoming 143.3 million visitors, Governor Ron DeSantis announced Friday. The state’s performance marks a latest high, with the fourth quarter of the year seeing an estimated 33.5 million visitors – the highest on record for that period.
Tourism Numbers Surge in Florida
The influx of tourists is largely driven by domestic travel, with 91.5 percent of visitors in 2025 originating from within the United States. This equates to 131.1 million American travelers choosing Florida as their destination. Overseas visitation likewise contributed significantly, reaching 9.3 million, including 2.9 million visitors from Canada.
Governor DeSantis stated, “Florida continues to set the standard as the top travel destination in the nation, welcoming millions of visitors while delivering real economic benefits for our residents.” He further emphasized the state’s commitment to infrastructure, public safety, and environmental stewardship to ensure continued success in the tourism sector.
The state also saw growth from key international markets, including Brazil, Argentina, the United Kingdom, France, Spain, Italy, and the Netherlands. Brazil is now the second-largest international source of visitors to Florida.
Frequently Asked Questions
What was the total number of visitors to Florida in 2025?
Florida welcomed 143.3 million visitors throughout 2025, according to preliminary estimates.
How many of those visitors were from the United States?
Approximately 91.5 percent of visitors were domestic travelers, totaling 131.1 million Americans.
What was the highest quarterly visitation on record?
The fourth quarter of 2025 saw the highest visitation on record, with an estimated 33.5 million visitors.
As Florida continues to attract both domestic and international travelers, it will be important to monitor how sustained demand impacts local economies and infrastructure.
