The Resurgence of Local Radio: A Nostalgic Wave and a Digital Future
Little Chute, Wisconsin, is witnessing a remarkable revival. John Verbeten, a former DJ known as John VanEss, has brought back the iconic Fox Cities radio station WKAU, not through traditional airwaves, but as a streaming online station – I-105. This isn’t just a trip down memory lane for those who grew up with the station’s Top 40 hits from the 60s, 70s, and 80s. it’s a sign of a broader trend: the enduring power of local connection in a digital world.
From Vinyl to Streaming: The Evolution of Local Radio
WKAU’s story reflects a significant shift in how people consume radio. While traditional AM/FM radio still holds a substantial audience, streaming services and online radio stations are gaining traction. Verbeten’s initiative demonstrates a unique approach – resurrecting a beloved local brand for a new generation of listeners. The station’s return is fueled by a desire to reconnect with the past and a surprisingly accessible technology landscape.
The equipment needed to launch I-105 was largely sourced and repaired by Verbeten’s friends, Vern Schmitt and Jim Rammer, highlighting the dedication and ingenuity required to bring this vision to life. Rammer noted the “obsolete equipment” used, a testament to the station’s history and the resourcefulness of the team.
More Than Just Music: Radio as a Community Hub
Beyond the nostalgic playlist, Verbeten plans to use I-105 to promote local events, reinforcing radio’s traditional role as a community hub. This is a crucial element often missing from larger, nationally syndicated radio programs. Local radio stations, even in their digital form, can provide a platform for local businesses, organizations, and artists.
This revival similarly underscores the emotional connection people have with radio. For Verbeten, the project served as a vital distraction and source of purpose following the loss of his wife in September. His friends recognized the therapeutic value of returning to a passion he’d held for decades.
The Future of Hyperlocal Content
WKAU’s story isn’t isolated. Across the country, individuals and small groups are launching hyperlocal online radio stations, podcasts, and streaming channels. This trend is driven by several factors:
- Accessibility of Technology: Streaming platforms and affordable broadcasting software have lowered the barrier to entry.
- Demand for Niche Content: Listeners are increasingly seeking specialized content tailored to their interests.
- Community Focus: A desire for local connection and a sense of belonging.
This shift towards hyperlocal content extends beyond radio. We’re seeing a similar trend in local news, blogs, and social media groups. People aim for information and entertainment that is relevant to their immediate surroundings.
Challenges and Opportunities
While the opportunities are significant, challenges remain. Monetization can be difficult for small, independent stations. Building a loyal audience requires consistent effort and effective promotion. Although, the potential rewards – a thriving community, a creative outlet, and a renewed sense of purpose – are well worth the effort.
FAQ
Q: Where can I listen to I-105?
A: You can listen to I-105 online at https://www.i105wkau.com/.
Q: What kind of music does I-105 play?
A: I-105 plays the top hits from the 1960s, 70s, and 80s.
Q: Is this a commercial radio station?
A: The article does not specify if the station is commercial.
Q: What role did John Verbeten play at WKAU originally?
A: John Verbeten, known as John VanEss on air, began working at WKAU part-time in 1971 as a high school senior and later transitioned to a full-time position.
Did you know? The engineers who helped revive WKAU, Vern Schmitt and Jim Rammer, have been close friends with John Verbeten since his early days at the station in 1971.
Want to learn more about the history of radio? Explore resources from the Radio History website.
Share your favorite radio memories in the comments below! What local stations shaped your childhood?
