France vs England: 3 Rugby “Crunch” Matches Coming to Bordeaux in Spring 2024

Bordeaux Set to Host a Triple Threat of Rugby Action

The Stade Atlantique Bordeaux Métropole is rapidly becoming a rugby hotspot. Following a thrilling Six Nations clash between France and England on March 14th, 2026, the stadium is preparing to host not one, but three distinct rugby events. This surge in activity highlights the growing popularity of the sport and Bordeaux’s increasing prominence as a key venue.

Women’s Six Nations Coming to Bordeaux

The excitement doesn’t end with the men’s tournament. The Women’s Six Nations will arrive in Bordeaux on May 17th, 2026, with a highly anticipated match between France, and England. This game offers a chance for the French team to seek revenge after a narrow defeat against the English in 2025. Tickets are currently available here.

Beyond the Traditional: The Rise of Creator Rugby

Perhaps the most unique event on the horizon is “Crunch Creator,” a novel concept spearheaded by content creator Diego Sarthou, also known as Djayson Karavane. This event, scheduled for May 23rd, will pit a team of French content creators against their English counterparts in a rugby match. The French team boasts a star-studded lineup including former French captain Thierry Dusautoir, comedian Artus, and a host of popular influencers like Lebouseuh, Ivan Bede, Paul Dena, Nogodi, Brutus, Gilian Ton Pote de Sport, Rivenzi, and Étienne Moustache. The team will be coached by Laurent Ferrères and Cédric Heymans.

The match will feature ten players per side, divided into three 20-minute periods. Beyond the game itself, a village of animations will open at 6 PM, offering activities and entertainment before the 9 PM kickoff. The event will culminate in a pyrotechnic show and will be broadcast on Twitch and Canal+. Tickets are also available here.

The Growing Appeal of Rugby and Innovative Formats

These events reflect a broader trend: the increasing accessibility and appeal of rugby. The traditional Six Nations tournaments continue to draw massive audiences, as evidenced by the closely contested match between France and England. However, the introduction of events like “Crunch Creator” demonstrates a willingness to experiment with new formats and engage a wider demographic. This is particularly important for attracting younger audiences who may not be familiar with the traditional rules and structures of the game.

The Power of Influencer Marketing in Sports

The involvement of prominent content creators in “Crunch Creator” is a strategic move. Influencer marketing has become a powerful tool for sports organizations looking to reach new fans. By partnering with individuals who have a large and engaged following, they can tap into new markets and build brand awareness. This approach is particularly effective in attracting younger demographics who are more likely to be influenced by social media personalities.

Future Trends in Rugby Engagement

Several key trends are shaping the future of rugby engagement:

• Digital Fan Experiences: Expect to see more interactive digital experiences, such as virtual reality broadcasts, augmented reality apps, and personalized content feeds.
• Short-Form Video Content: Platforms like TikTok and Instagram Reels are becoming increasingly important for reaching younger audiences. Rugby organizations are creating short, engaging videos to highlight key moments, player profiles, and behind-the-scenes content.
• Esports Integration: Rugby esports are gaining traction, offering fans a new way to engage with the sport.
• Community-Based Events: Events like “Crunch Creator” demonstrate the value of community-based initiatives. These events foster a sense of belonging and create opportunities for fans to connect with the sport on a more personal level.

FAQ

Q: When is the Women’s Six Nations match in Bordeaux?
A: May 17th, 2026.

Q: What is “Crunch Creator”?
A: A rugby match between teams of French and English content creators.

Q: Where can I buy tickets for these events?
A: Tickets are available at https://stade-atlantique.bordeaux-metropole.fr/fr/billetterie/crunch-creator.

Q: Who is coaching the French “Crunch Creator” team?
A: Laurent Ferrères and Cédric Heymans.

Did you know? Louis Bielle-Biarrey scored his 29th attempt in only 27 selections for the French national team.

Stay tuned for more updates on these exciting events and the evolving world of rugby. Share your thoughts in the comments below!