From Gooseberries to Growth: The Enduring Appeal of Irish Preserves
The story of Folláin, a Cork-based jam and preserve business, is a testament to the power of passion, community, and a surprisingly successful bet on gooseberry marmalade. Founded in the 1980s by Máirín Uí Lionáird and Eithne Uí Shiadhail, the company has blossomed from a shed operation to a modern factory employing 60 people. But Folláin’s success isn’t just a local tale; it reflects broader trends in the food industry, particularly a growing consumer demand for authenticity, sustainability, and locally sourced products.
The Rise of ‘Real’ Food
In an era of mass-produced goods, consumers are increasingly seeking out food with a story. Folláin’s narrative – two women, a family recipe, and unwavering commitment to quality – resonates deeply. This trend aligns with the “real food movement,” which prioritizes natural ingredients, traditional methods, and a connection to the source. Customers are explicitly telling Folláin that they “can taste the seasonal difference with the fruit,” and appreciate the absence of unnecessary additives.
Local Sourcing: A Competitive Advantage
Folláin’s dedication to sourcing ingredients locally, within the EU, is a key differentiator. While oranges and lemons come from Spain, the company prioritizes Irish fruit – blackberries, apples, gooseberries, and strawberries – and even sources onions from Waterfall in Cork. This commitment not only supports local farmers but similarly reduces the carbon footprint associated with long-distance transportation. This focus on proximity is becoming increasingly important as consumers become more environmentally conscious.
Innovation in Tradition: The ‘Spoonfuls’ Success
While rooted in tradition, Folláin isn’t afraid to innovate. The recent launch of “Spoonfuls” – a fruit and seed topping for breakfast – demonstrates a willingness to adapt to changing consumer preferences. This product caters to the growing demand for convenient, healthy breakfast options and highlights the potential for established brands to expand their product lines without abandoning their core values. The success of Spoonfuls proves that adding to the range is paying off.
Sustainability Beyond Buzzwords
Sustainability is more than just a marketing term for Folláin. Despite the higher cost, the company insists on using glass bottles, even for smaller jars, demonstrating a commitment to reducing plastic waste. They’ve also invested in solar panels to offset energy costs, recognizing the financial and environmental benefits of renewable energy. This proactive approach to sustainability is likely to become increasingly crucial for food businesses as environmental regulations tighten and consumer expectations rise.
Navigating Economic Headwinds
Folláin, like many businesses, faces ongoing challenges. Rising energy costs, Brexit-related disruptions, and global events like the war in Ukraine all pose threats. However, the company’s resilience and adaptability, coupled with strong relationships with suppliers like Christy Lucey Transport, position it well to weather these storms. Micheál Ó Lionáird acknowledges the difficulties, stating that “all businesses are trying to keep their heads above water,” but emphasizes their commitment to avoiding passing costs onto customers.
The Importance of Community Support
From the outset, Folláin’s success has been intertwined with the support of its local communities in Cúl Aodh and Ballyvourney. This highlights the vital role that local networks play in fostering entrepreneurship and driving economic growth. The company’s decision to donate 50% of the profits from its 12 Days of Christmas preserves to the Simon Community further demonstrates its commitment to giving back.
FAQ
Q: Where can I buy Folláin products?
A: Folláin products are available in Dunnes, Tesco, and Supervalu stores across Ireland, as well as many independent shops and online.
Q: Does Folláin use artificial ingredients?
A: No, Folláin prides itself on using completely natural, ethically sourced ingredients.
Q: What is Folláin’s newest product?
A: Their newest product is “Spoonfuls,” a fruit and seed topping for porridge or pancakes.
Q: Where does Folláin source its fruit?
A: Blackberries, apples, gooseberries and strawberries are all Irish, oranges and lemons come from Spain, and onions come from Waterfall in Cork.
Did you know? Folláin never sources raw materials from outside the EU, prioritizing local and regional suppliers.
Pro Tip: Gaze for Folláin’s no-sugar strawberry jams – they’re particularly popular with health-conscious consumers.
We’d love to hear your thoughts! Have you tried Folláin products? Share your experience in the comments below.
