FSU Launches Latest Music Business Degree: A Sign of Industry Evolution
Florida State University’s College of Music is responding to a rapidly changing landscape with the introduction of a new Bachelor of Arts in Music Business. Applications are currently being accepted through March 1, 2026, and notably, no audition is required. This move underscores a growing trend in higher education: aligning academic programs with the practical demands of the modern music industry.
Bridging the Gap Between Art and Commerce
The new program, housed within a newly established Music Industry academic area, aims to equip students with a multidisciplinary skillset. The curriculum integrates music, business, law, marketing, technology, and management – essential components for navigating today’s complex music ecosystem. This holistic approach reflects a broader industry shift, where success increasingly requires not just artistic talent, but as well entrepreneurial acumen.
According to Greg Jones, associate dean of the College of Music, the program’s development is “part of an overall expansion to match career paths in the rapidly changing music industry.” FSU is strategically leveraging partnerships with the Herbert Wertheim College of Business and the Jim Moran College of Entrepreneurship to provide students with real-world opportunities.
Industry Expertise at the Helm
Leading the program is Alan Blanchard, a specialized teaching faculty member with a strong professional background. Blanchard brings experience in artist management and a track record of releasing GRAMMY-Award winning albums. His insights will be instrumental in shaping the curriculum and providing mentorship to students. “I’m excited to launch this new Music Business major,” Blanchard stated, emphasizing his commitment to connecting students with practical experiences.
The Rise of Industry-Focused Music Education
FSU’s initiative isn’t isolated. Across the country, music schools are increasingly recognizing the demand to prepare students for a wider range of careers than traditional performance roles. This includes positions in artist management, music publishing, recording and production, touring, licensing, and the burgeoning world of digital platforms.
The College of Music has also recently completed the first phase of renovations to its recording studio facilities, providing students with access to modern production and collaborative spaces. This investment in infrastructure demonstrates a commitment to hands-on learning and industry-standard training.
Future Trends in Music Business Education
Several trends are likely to shape the future of music business education:
- Emphasis on Data Analytics: Understanding data related to music consumption, audience engagement, and market trends will become increasingly crucial.
- Blockchain and NFTs: The integration of blockchain technology and non-fungible tokens (NFTs) into the music industry will require new expertise in areas like digital rights management and decentralized finance.
- Artificial Intelligence (AI): AI is already impacting music creation, production, and marketing. Future programs will need to address the ethical and practical implications of AI in the music industry.
- Global Music Markets: As music consumption becomes increasingly global, programs will need to incorporate an understanding of international music markets and cultural nuances.
FAQ
Q: Is an audition required for the Music Business program?
A: No, an audition is not required.
Q: What is the application deadline?
A: The application deadline is March 1, 2026.
Q: What types of careers can graduates pursue?
A: Graduates can pursue careers in artist management, music publishing, recording and production, touring, licensing, and emerging digital platforms.
Q: Who is leading the program?
A: Alan Blanchard is leading the program.
Did you realize? The FSU College of Music is home to over 1,400 students spanning dozens of degree programs.
Interested in learning more about the evolving music industry? Explore additional resources at the FSU College of Music website.
