The Shrinking Gamer Base: Why Attention is the New Battleground
It’s likely you’ve noticed more games vying for your time than ever before. If they aren’t after your money, they’re after your attention, leading to countless hours spent grinding for the next Battle Pass level or limited-time skin. This is a trend likely to increase, as companies are forced to maximize value from a dwindling player population.
The Numbers Don’t Lie: A Decline in Gaming Hours
According to industry analyst Matthew Ball, the gaming population is shrinking in major markets worldwide. While a comparison to pandemic-era numbers is expected – people had limited entertainment options during COVID-19 lockdowns – we’re now seeing player counts fall below pre-pandemic levels in territories like the US and Canada.
This isn’t simply a matter of fewer people picking up controllers. It’s a shift in how people spend their free time.
TikTok, OnlyFans, and the War for Attention
The data suggests video games are losing the “war for attention.” Between 2020 and today, TikTok usage in the US increased by 50 million hours. Consumption on OnlyFans more than doubled in the same period. In short, scrolling and other forms of online entertainment are currently outpacing gaming in terms of time spent.
What This Means for Gamers and Developers
This trend poses challenges for both players and game companies. Remaining players feel increased pressure as developers and publishers compete for their limited time and attention. We’ve already seen signs of this, but the data from Matthew Ball’s analysis confirms that growth is becoming increasingly difficult for gaming companies.
The industry is entering a period where retaining existing players is as crucial – if not more so – than acquiring new ones.
Future Trends: Adapting to a Changing Landscape
So, what can we expect to see in the coming years?
Increased Focus on Retention
Expect developers to prioritize features and content designed to keep players engaged long-term. This could include more frequent updates, live service elements, and community-building initiatives.
Shorter, More Accessible Experiences
With attention spans shrinking, shorter, more easily digestible gaming experiences may turn into more popular. Mobile gaming, with its quick play sessions, could see continued growth.
The Rise of Hybrid Entertainment
We might see more games integrating with other forms of entertainment, such as streaming platforms or social media, to capture a wider audience.
Recent Game Industry Developments
The Rams’ recent comeback win, fueled by a late touchdown pass, highlights the excitement of live sports – another major competitor for gaming attention. The Bears’ battle to force overtime likewise demonstrates the appeal of competitive events. Even discussions surrounding players like Sam Darnold and Matthew Stafford, and coaching changes, draw attention away from gaming.
FAQ
- Is the gaming industry declining?
- What is taking people’s attention away from gaming?
- What are game companies doing to address this?
The gaming industry isn’t necessarily declining but growth is slowing, and player engagement is shifting.
Platforms like TikTok and OnlyFans, as well as other forms of entertainment, are competing for people’s free time.
Companies are focusing on player retention, creating more engaging content, and exploring shorter, more accessible gaming experiences.
What are your thoughts on the future of gaming? Share your opinions in the comments below!
