Gardena Cinema’s Super Bowl Spotlight: A Resurgence for Single-Screen Theaters?
A local landmark, Gardena Cinema, a single-screen movie theater in the Los Angeles area, unexpectedly found itself in the national spotlight after appearing in a trailer during the Super Bowl broadcast on February 17, 2026. The theater served as a filming location for a preview of The Adventures of Cliff Booth, a spin-off of Quentin Tarantino’s Once Upon a Time in Hollywood.
A Hidden Gem Discovered
The Gardena Cinema, a fixture in the community since 1946, is a rare example of a surviving single-screen theater. It’s currently owned and operated by the Kim family, who took over in 1976. The theater’s vintage aesthetic proved ideal for the film’s setting, leading to a two-week filming period in July and August of 2025, involving set design and interior painting.
The Super Bowl Bump: Unexpected Exposure
Owner Judy Kim initially learned of the theater’s appearance in the Super Bowl trailer through messages from friends and acquaintances. The Super Bowl, with over 100 million viewers annually, provides massive exposure, potentially worth millions of dollars in advertising value. Kim expressed surprise and delight at the unexpected publicity, emphasizing the honor of a local business being featured on a national stage.
Preserving a Piece of Cinematic History
As modern multiplexes dominate the moviegoing experience, single-screen theaters like Gardena Cinema are becoming increasingly rare. The theater has served as a cultural hub for the local community, hosting classic film screenings, local events and community gatherings. Recognizing the need for preservation, the Gardena Cinema is currently pursuing a transition to a non-profit organization to secure its future through fundraising and donations.
The Appeal of Retro Cinema
The choice of Gardena Cinema as a filming location speaks to a broader trend: a renewed appreciation for the atmosphere and charm of older theaters. The theater’s unique character offered an authentic backdrop for the film, something that a modern multiplex could not replicate. This highlights a growing demand for experiences that evoke nostalgia and a sense of community.
The Future of Single-Screen Theaters
Even as facing challenges from streaming services and large cinema chains, single-screen theaters are finding ways to adapt and thrive. Many are focusing on niche programming, such as independent films, classic movie nights, and live events. Community engagement and a focus on creating a unique experience are key to their survival.
Community-Focused Programming
Successful single-screen theaters often grow integral parts of their local communities. They host events like film festivals, Q&A sessions with filmmakers, and themed movie nights. This fosters a sense of belonging and encourages repeat business.
Leveraging Nostalgia and Unique Experiences
The appeal of retro cinema lies in its ability to transport audiences back to a simpler time. Single-screen theaters can capitalize on this nostalgia by preserving their original architecture and offering a more intimate viewing experience.
FAQ
Q: What is Gardena Cinema?
A: Gardena Cinema is a single-screen movie theater in Gardena, California, that has been operating since 1946 and is currently owned by the Kim family.
Q: Why was Gardena Cinema featured in the Super Bowl?
A: The theater was used as a filming location for a trailer for the film The Adventures of Cliff Booth.
Q: Is Gardena Cinema a non-profit?
A: Gardena Cinema is currently in the process of transitioning to a non-profit organization.
Q: What is the significance of single-screen theaters?
A: Single-screen theaters offer a unique cinematic experience and often serve as important cultural hubs within their communities.
Did you know? The day length in Los Angeles increases by approximately 52 minutes throughout February 2026, going from 10 hours and 36 minutes of daylight on February 1st to 11 hours and 28 minutes on February 28th.
Pro Tip: Support your local independent theaters! Attending screenings, purchasing concessions, and spreading the word can help ensure their survival.
Desire to learn more about preserving local landmarks? Explore resources from the National Trust for Historic Preservation: https://savingplaces.org/
