Gen Z Outearns the Average Household in These U.S. Cities
Traditionally, youth is often associated with lower earnings as individuals build their careers. However, a recent analysis reveals a surprising trend: in several U.S. Cities, Gen Z is earning more than the average household. This is particularly true in areas with thriving industries like engineering, tech and media.
According to the latest Census data from 2024, the median U.S. Household income is $83,730. But in specific locations, the average Gen Zer surpasses both the city’s and the nation’s median income. Here’s a look at four cities where Gen Z is experiencing an earnings premium, based on a SmartAsset analysis of Census data.
Hollywood, Florida: A Rising Tide for Young Professionals
- Gen Z median income: $121,317
- Overall median income: $71,067
Hollywood, Florida, located in the Miami metro area, presents a significant financial advantage for Gen Z. The city is home to major businesses like Heico, a manufacturing company serving the aerospace and defense industries, and Memorial Healthcare System, a large public health network. The robust tourism industry also provides opportunities, particularly for entrepreneurial Gen Zers looking to start businesses like restaurants or vacation rentals.
Rio Rancho, New Mexico: Tech and Manufacturing Fuel Gen Z Success
- Gen Z median income: $140,907
- Overall median income: $98,374
In Rio Rancho, a city within the Albuquerque metro area, Gen Z’s median income reaches $140,907 – a substantial 43% higher than the city’s overall median income of $98,374. Intel is a major employer in the region, alongside opportunities in advanced tech, and manufacturing. Castelion, a rocket company, is planning a new facility there, further boosting the job market. The Albuquerque area’s growing film industry, with a Netflix presence, also contributes to the economic landscape.
Lynn, Massachusetts: A Commutable Hub for High-Earning Gen Z
- Gen Z median income: $90,314
- Overall median income: $73,340
While not exceeding the national median household income, Gen Z residents in Lynn, Massachusetts, a suburb of Boston, earn approximately 23% more than the city’s average. Lynn offers a relatively affordable and central location for young professionals working in the North Shore area of Boston, which boasts high-paying jobs in tech and healthcare. Its proximity to Boston itself provides access to further opportunities in life sciences, finance, and technology.
Moreno Valley, California: Logistics and Distribution Drive Gen Z Earnings
- Gen Z median income: $127,262
- Overall median income: $92,716
Located between Los Angeles and Palm Springs, Moreno Valley in Riverside County sees Gen Z incomes approximately 37% higher than the city’s already above-average income of $92,716. The area is a major distribution and logistics hub, attracting large companies like Amazon, Procter & Gamble, and Skechers. The lower cost of living compared to Los Angeles is also a draw.
What Does This Mean for the Future?
These trends suggest a shift in the economic landscape, where Gen Z is quickly establishing itself as a significant earning force. This is likely due to a combination of factors, including higher educational attainment, a willingness to embrace new technologies, and a focus on careers in high-demand fields. As Gen Z continues to enter the workforce, we can expect to see this trend continue, potentially reshaping the economic geography of the United States.
Pro Tip
When considering a move for career opportunities, don’t just look at the overall cost of living. Research the earning potential for your specific field, particularly for Gen Z professionals, to acquire a clearer picture of your financial prospects.
Frequently Asked Questions (FAQ)
Q: What is Gen Z?
A: Gen Z generally refers to those born between 1997 and 2012.
Q: Why is Gen Z earning more in these cities?
A: These cities have strong job markets in industries where Gen Z is well-represented, such as tech, manufacturing, and logistics.
Q: Is the national median income increasing?
A: The national median income was $83,730 in 2024, according to recent Census data.
Q: What industries are driving Gen Z’s higher earnings?
A: Engineering, tech, media, manufacturing, logistics, healthcare, and tourism are all contributing to Gen Z’s financial success in these cities.
Did you know? Gen Z is the most diverse generation in U.S. History, with nearly a quarter identifying as LGBTQ.
Want to learn more about how Gen Z is impacting the economy? Explore Ipsos’ insights on Generation Z.
