The Dallas Cowboys officially placed the franchise tag on wide receiver George Pickens on Friday, a move widely anticipated after his breakout 2025 season. The decision, although expected, sets in motion a series of potential outcomes for both the player and the team.
Understanding the Non-Exclusive Tag
The Cowboys applied a non-exclusive franchise tag to Pickens, granting him the ability to negotiate with other NFL teams. However, Dallas retains the right to match any offer he receives. Should another team sign Pickens to a contract the Cowboys decline to match, that team would be required to send Dallas two first-round draft picks as compensation.
This non-exclusive tag provides the Cowboys with a degree of leverage. They can allow other teams to essentially assess Pickens’ market value, potentially benefiting from a lower valuation or being protected by the substantial draft compensation should another team pursue a deal beyond their willingness to match.
The franchise tag for wide receivers is set at $27,298,000 million for the 2026 season. Pickens will be guaranteed this amount if a long-term contract isn’t reached before July 15.
This situation differs from previous contract negotiations with players like Dak Prescott, CeeDee Lamb, and Micah Parsons, none of whom had the opportunity to openly negotiate with other teams during their respective processes.
Frequently Asked Questions
What does the franchise tag mean for George Pickens?
The franchise tag guarantees George Pickens a one-year salary of $27,298,000 and allows him to negotiate with other teams, with the Cowboys having the right to match any offer.
What happens if another team signs George Pickens to an offer sheet?
If another team signs Pickens to an offer sheet, the Cowboys have five days to match it. If they choose not to, the team signing Pickens must send the Cowboys two first-round draft picks as compensation.
What is the deadline for the Cowboys and Pickens to reach a long-term deal?
The Cowboys and Pickens have until July 15 to negotiate a long-term contract extension. If no deal is reached by that date, Pickens will play the 2026 season under the terms of the franchise tag.
How will this situation unfold remains to be seen, but the Cowboys have positioned themselves to navigate the negotiations with a degree of control and protection.
