Greater Des Moines: A Blueprint for Regional Growth – What’s Next?
The Greater Des Moines Partnership’s recent unveiling of its 2025 annual report and 2026 strategic priorities isn’t just a local story; it’s a microcosm of the trends shaping mid-sized American cities. With over $5.7 billion in capital investment already underway and a robust $2 billion pipeline, DSM is demonstrating a clear vision for the future. But what does that future *look* like, and what can other regions learn from its approach?
Economic Development: Beyond Brick and Mortar
The Partnership’s continued focus on economic development is hardly surprising. However, the emphasis is shifting. It’s no longer solely about attracting large corporations (though that remains important – the 28 new and expanding businesses in 2025 are testament to that). The focus is increasingly on fostering a diverse ecosystem of innovation. We’re seeing this nationwide, with cities like Austin, Texas, and Raleigh, North Carolina, prioritizing startup incubators and venture capital funding alongside traditional industry recruitment.
Pro Tip: Successful economic development strategies now require a dedicated focus on supporting existing businesses *and* attracting new ones. Think “grow from within” as much as “attract from outside.”
Talent Development: The Skills Gap Solution
The Partnership’s expanded programming across all education levels – from K-12 to leadership development – directly addresses the persistent skills gap. This isn’t unique to Des Moines. A recent study by the Manufacturing Institute found that 84% of manufacturers report a moderate to severe skills gap. The key differentiator for DSM appears to be the holistic approach, connecting education with workforce needs at every stage.
The DSM Intern Connection, highlighted in the report, is a prime example. By providing internship opportunities, the Partnership isn’t just giving students experience; it’s building a pipeline of qualified talent ready to contribute to the local economy. Similar programs are gaining traction in cities like Indianapolis and Columbus, Ohio, with demonstrable positive impacts on retention rates.
Quality of Life: The New Competitive Advantage
Attracting and retaining talent isn’t just about jobs; it’s about lifestyle. The Partnership’s focus on quality of life – encompassing everything from parks and recreation to arts and culture – is crucial. This aligns with a national trend. Remote work has given people more choice, and they’re increasingly prioritizing communities that offer a high quality of life.
Consider the rise of “15-minute cities,” a concept gaining popularity in urban planning. These cities are designed so residents can access most daily necessities within a 15-minute walk or bike ride. This focus on walkability, green spaces, and community amenities is becoming a key differentiator for attracting a skilled workforce.
AI and Innovation: Riding the Wave
The planned regional AI Skills and Fluency tool is a forward-thinking move. AI isn’t a distant future; it’s reshaping industries *now*. A McKinsey Global Institute report estimates that AI could contribute $13 trillion to the global economy by 2030.
However, realizing that potential requires a skilled workforce. The Partnership’s collaboration with higher education and industry partners is essential. We’re seeing similar initiatives emerge in tech hubs like Boston and Seattle, focusing on reskilling and upskilling programs to prepare workers for the AI-driven economy.
Positioning for the Future & Storytelling: The Branding Imperative
“Position Greater Des Moines for the future” and “Storytelling” are often overlooked, yet critically important. A strong regional brand – and the ability to effectively communicate that brand – is essential for attracting investment, talent, and tourism.
Did you know? Cities with strong brands often experience higher economic growth rates and increased property values. Think of cities like Denver, Colorado, or Nashville, Tennessee, which have successfully cultivated distinct and appealing identities.
Looking Ahead: Challenges and Opportunities
While the Greater Des Moines Partnership’s vision is compelling, challenges remain. Maintaining momentum in the face of potential economic headwinds, addressing affordability concerns, and ensuring equitable access to opportunities will be crucial.
However, the region’s collaborative spirit and long-term thinking position it well for success. The Partnership’s strategic priorities aren’t just a roadmap for Des Moines; they’re a blueprint for regional growth in the 21st century.
FAQ
Q: What is the DSM Intern Connection?
A: It’s a program connecting students with internship opportunities in the Greater Des Moines area, designed to build a local talent pipeline.
Q: What is the Legacy Project: Career Ready Collective?
A: This initiative focuses on preparing students for future careers through skill development and real-world experiences.
Q: How is Greater Des Moines addressing the skills gap?
A: Through expanded programming across all education levels, from K-12 to leadership development, and partnerships with local businesses and educational institutions.
Q: Where can I find more information about the Greater Des Moines Partnership?
A: Visit their website at https://www.dsmpartnership.com/
Want to learn more about regional economic development? Explore our articles on sustainable growth strategies and the future of work.
Share your thoughts on the Greater Des Moines Partnership’s vision in the comments below!
