Greater Des Moines: A Region Defining Its Own Narrative
The Greater Des Moines (DSM) region isn’t just experiencing growth; it’s actively crafting a story – one built on innovation, community, and a deliberate effort to showcase its unique advantages. The Greater Des Moines Partnership is spearheading this initiative with “The Greater Des Moines Story,” a new platform designed to highlight the people and projects propelling the region forward.
The Power of Regional Storytelling
For economic development organizations, storytelling is no longer a secondary concern. It’s a core strategy. In a competitive landscape, simply presenting data on job growth and investment isn’t enough. Potential investors, businesses, and residents want to understand the why behind the numbers. They want to connect with the people and values that define a place.
The DSM Partnership recognizes this shift. The new storytelling hub functions as a dynamic online resource, aiming to reach site selectors, CEOs, entrepreneurs, and those considering a move to the region. It’s a proactive approach to shaping perceptions and attracting opportunity.
Spotlight on Innovation and Entrepreneurship
Recent stories featured on the platform demonstrate the diverse strengths of the DSM region. Bryan Vanderpool’s relocation to grow Golden Bear Records highlights a thriving local music scene. Basi Affia, founder of Sensiil Studios, Iowa’s first Black comic book publisher, exemplifies the support available for entrepreneurs through programs like the Spark DSM Business Incubator and Scale DSM Business Accelerator. These examples showcase a region fostering creativity and providing resources for businesses to flourish.
Pro Tip: Business incubators and accelerators are key indicators of a region’s commitment to entrepreneurship. They provide not only funding but also mentorship, networking opportunities, and access to resources that can significantly increase a startup’s chances of success.
Investing in Talent and the Future Workforce
The Partnership’s focus extends beyond attracting established businesses. Initiatives like the Legacy Project: Career Ready Collective, which supported Waukee High School student Annabella Rivas-Rodriguez, demonstrate a commitment to developing a skilled and prepared workforce. This program pushes students beyond their comfort zones, preparing them for future career opportunities.
the Greater Des Moines Partnership is actively involved in equitable talent management, participating in a national program with the Association of Chamber of Commerce Executives (ACCE) to increase the number of adult learners of color earning industry-relevant credentials. This demonstrates a dedication to inclusive economic growth.
Arts and Culture as Economic Drivers
The Des Moines Metro Opera’s Frank R. Brownell III Apprenticeship Artist Program, welcoming artists from around the world, underscores the region’s growing cultural scene. The program’s emphasis on mentorship and inclusivity highlights a welcoming environment for creative talent. A vibrant arts and culture scene is increasingly recognized as a key factor in attracting and retaining a skilled workforce.
Looking Ahead: Headlines That Define a Region
The Partnership’s recent exercise of soliciting aspirational headlines from attendees at its Annual Dinner reveals a collective vision for the future. Headlines like “Behind the Scenes: Why Everyone Is Raving About This Midwest City” and “Greater Des Moines Shows You Don’t Have to Choose Between Opportunity and Quality of Life” capture the essence of the region’s appeal.
Did you know? A strong quality of life is often cited as a top priority for individuals and families considering a relocation. Factors like affordable housing, excellent schools, access to healthcare, and recreational opportunities play a significant role in attracting talent.
The Importance of Collaboration
The success of “The Greater Des Moines Story” hinges on broad participation. The Partnership is actively seeking contributions from businesses, organizations, and individuals across the region. This collaborative approach is essential for building a comprehensive and authentic narrative.
Frequently Asked Questions
Q: What is the Greater Des Moines Partnership?
A: It is the largest regional business, economic development and talent development organization in Iowa, representing over 6,500 businesses.
Q: What counties does the Greater Des Moines Partnership serve?
A: Adair, Dallas, Guthrie, Jasper, Madison, Mahaska, Marion, Marshall, Polk, Poweshiek and Warren.
Q: How can I submit a story idea?
A: Visit DSMpartnership.com to learn more and submit your story.
The Greater Des Moines region is actively shaping its future, not just through economic development initiatives, but through a deliberate and compelling storytelling strategy. By amplifying the voices and experiences of those who call DSM home, the region is building a powerful narrative that resonates with audiences worldwide.
Share your story and facilitate define the next chapter of Greater Des Moines. Explore more at DSMpartnership.com.
