From Racetrack to Real Estate: How Athletes Are Redefining Career Paths
James Courtney, the 2010 V8 Supercar Champion, is blazing a new trail – not just on the track, but in the competitive world of Gold Coast real estate. His recent move to Kollosche, coupled with a role in Supercars’ revamped commentary team, exemplifies a growing trend: high-profile athletes leveraging their skills and networks for success beyond their primary sport. Courtney’s story isn’t unique; it’s a sign of evolving career strategies in the professional sports arena.
The Power of Profile and Network
Courtney’s experience highlights the tangible benefits of an athlete’s public profile. He’s already reported success selling properties directly through Instagram, demonstrating the power of social media and personal branding. This isn’t simply about celebrity endorsement; it’s about trust and connection. His connections within motorsports provide access to high-net-worth individuals actively seeking lifestyle properties, particularly on the Gold Coast.
Beyond the Finish Line: Transferable Skills
The skills honed through professional racing – discipline, resilience, quick adaptation, and the ability to perform under pressure – translate surprisingly well to real estate. Courtney emphasizes the importance of staying calm and focused, qualities that build client confidence. These aren’t soft skills; they’re critical components of successful negotiation and problem-solving in a quick-paced market.
The Kollosche Connection and the Rise of Athlete-Agents
Courtney’s partnership with Kollosche, facilitated by his connection with fellow racing driver and Kollosche managing partner Shane Smollen, underscores a strategic alignment of brands and expertise. Kollosche recognizes the value of profile, trust, and established networks in the luxury real estate sector. This move reflects a broader trend of agencies seeking individuals with unique backgrounds and strong personal brands.
A Multi-Faceted Future: Commentary and Continued Racing
Courtney isn’t abandoning his passion for racing entirely. He’s confirmed he will participate in endurance events for Team 18 in 2026, and has joined the Supercars commentary team. This multi-faceted approach – agent, commentator, and driver – allows him to maximize his exposure and leverage multiple income streams. It’s a model that other athletes may increasingly adopt.
Real Estate as a Second Act: A Growing Trend
Courtney’s success builds on a foundation laid in 2024, when he obtained his real estate license and sold over $67 million worth of property in his first year with McGrath Real Estate at Paradise Point. This demonstrates a serious commitment to the profession and a rapid learning curve. The appeal of real estate for athletes is clear: it offers financial security, entrepreneurial opportunities, and the chance to build a long-term career beyond the physical demands of professional sports.
FAQ
Q: Is James Courtney fully retired from racing?
A: No, he will continue to participate in endurance events for Team 18 in 2026.
Q: What agency does James Courtney operate for?
A: He is currently working with Kollosche, a prestige agency on the Gold Coast.
Q: How is James Courtney using social media in his real estate career?
A: He has successfully sold properties directly through Instagram, leveraging his personal brand and network.
Q: What skills from racing does Courtney bring to real estate?
A: Discipline, resilience, adaptability, and the ability to perform under pressure.
Did you know? James Courtney was a World Junior Karting Champion in 1995 and world Formula A Champion in 1997 before transitioning to Supercars.
Pro Tip: Building a strong personal brand on social media is crucial for success in today’s competitive real estate market.
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