Hurom Targets Global B2B Market with New Commercial Juicers
Hurom is aggressively expanding its presence in the global business-to-business (B2B) market, showcasing its new commercial juicers – the CE50 and CP50 – at major industry events in the United States and Europe. This move signals a strategic shift towards serving the HoReCa (Hotel, Restaurant, Cafe) sector with premium juicing solutions.
First Look at the CE50 and CP50
The CE50 and CP50 were unveiled at the New York Restaurant Show and INTERNORGA 2026 in Hamburg, Germany. These juicers represent 50 years of Hurom’s technology and are designed to meet the demands of commercial environments. Hurom demonstrated the juicers’ capabilities with chef-led demonstrations, showcasing a variety of cold-press juice recipes suitable for restaurant and cafe menus.
Dual Press Switching Technology: A Game Changer
A key feature of both models is the world-first ‘Dual Press Switching Technology.’ This allows for quick and easy switching between filter types, adapting to different ingredients and menu styles without complex adjustments. The CE50 features a multi-screw for versatility in creating juices, smoothies, and even ice cream, while the CP50 utilizes a pure-type filter for exceptionally clear and smooth premium juices.
Designed for Efficiency and Hygiene
Hurom has prioritized operational efficiency in the design of these commercial juicers. Both the CE50 and CP50 boast a large 3L mega hopper and a commercial-grade motor capable of 24-hour continuous use. Cleaning is streamlined with a rinse function that allows for quick internal drum cleaning at the touch of a button, and components are dishwasher-safe, reducing hygiene concerns.
Expanding the Cold-Press Juice Market
Hurom’s entry into the commercial juicing market comes as the demand for cold-press juices continues to grow. The company aims to capitalize on this trend by offering businesses a solution for creating healthy and premium beverage options. By targeting the HoReCa sector, Hurom is positioning itself to become a key player in the B2B segment of the global food and beverage service industry.
Hurom’s Vision for the Future
According to Hurom CEO Kim Jae-won, the company is committed to providing optimal juicing solutions for businesses, leveraging its decades of expertise. Hurom plans to actively pursue new market opportunities and drive growth through its B2B initiatives, fostering a wider adoption of healthy cold-press juice options.
Frequently Asked Questions
What is the ‘Dual Press Switching Technology’? It’s a feature allowing quick filter changes to adapt to different ingredients and recipes.
What is the capacity of the hoppers on the CE50 and CP50? Both models have a 3L mega hopper.
Can the CE50 and CP50 run continuously? Yes, they are equipped with commercial-grade motors for 24-hour continuous use.
Are the juicers easy to clean? Yes, they feature a rinse function and dishwasher-safe components.
What markets is Hurom targeting with these new juicers? Hurom is focusing on the US and European markets, specifically the HoReCa sector.
Pro Tip: Regularly cleaning your juicer is crucial for maintaining hygiene and ensuring optimal performance. Utilize the rinse function and dishwasher-safe components for efficient cleaning.
Did you know? Hurom’s new commercial juicers are the first to feature the ‘Dual Press Switching Technology,’ offering unparalleled versatility in a commercial setting.
Explore more articles on innovative food and beverage technologies and industry trends. Share your thoughts in the comments below – how do you spot the cold-press juice market evolving?
