Japan’s Powder Paradise: Balancing Adventure with Safety
Australians are flocking to Japan for its renowned powder snow, dubbed “Japow,” but a rise in accidents, including the tragic deaths of three Australians this year, is raising concerns. The allure of softer, more forgiving snow is undeniable, yet experts warn that this unique environment demands respect and preparation.
The Rising Tide of Accidents
Southern Cross Travel Insurance has reported a 75 percent increase in claims for skiing and snowboarding accidents in Japan between 2023 and 2025. The average claim cost during this period ranged from $1,100 to $1,500. 1Cover has similarly observed a “significant increase” with a 43 percent spike in claims from 2024 to 2025. This surge coincides with a growing number of Australians specifically travelling to Japan for winter sports, a phenomenon known as “Japanuary.”
Japan’s snow and resorts are unique and need to be understood by those hitting the slopes according to experts. (Kyodo via Reuters/file)
The Allure of Japow: Why Japan?
The unique snow quality in Japan, a result of Siberian winds meeting warmer air over the Sea of Japan, is a major draw. Ski coach Thomas Gellie explains that this creates softer snow, easier on the body and joints. However, Mountain Safety Collective’s Owen Lansbury cautions that this same softness can turn a minor fall into a serious incident if help isn’t readily available.
Navigating Cultural Nuances
Beyond the slopes, respecting Japanese culture is crucial. Lansbury highlights differences in resort infrastructure and communication, noting that lift attendants may not always speak fluent English and warning signs may not be translated. Simple etiquette, like avoiding eating while walking or excessive noise, contributes to a positive experience and continued welcome for international visitors.
Understanding Your Limits and the Terrain
Experts emphasize the importance of realistic self-assessment. For those venturing off-piste, avalanche education is essential. Japan’s mountains, while smaller in vertical drop compared to destinations like Switzerland, can be deceptively steep and heavily forested. Wilderness medicine physician Shota Tanaka stresses that winter sports are inherently dangerous, regardless of location, and emphasizes the importance of recognizing environmental stressors like cold exposure and terrain variability.
Some facilities may not be kept up to Australian standards in Japanese snow resorts. (Reuters: Mariko Katsumura, file)
Travel Insurance: A Non-Negotiable
Adequate travel insurance is paramount. Providers like Southern Cross Travel Insurance and 1Cover emphasize the need to verify that policies cover snow sports and to consider add-ons if necessary. Failing to do so can result in significant financial burden in the event of an accident. Remember that equipment damage is generally not covered.
Pro Tip: Always check the fine print of your travel insurance policy to understand exactly what is and isn’t covered, especially regarding snow sports and off-piste activities.
Owen Lansbury says Australians need to capture a higher degree of personal safety when skiing in Japan than they would back home. (Supplied: Matt Nethery)
Staying informed, respecting the environment, and prioritizing safety will allow Australians to continue enjoying the magic of Japow for years to come.
