JM Bullion and Andretti Global: A Growing Partnership Fuels INDYCAR and Beyond
Andretti Global has announced an expanded partnership with JM Bullion, a leading precious metals provider, for the 2026 NTT INDYCAR SERIES season. JM Bullion will be the primary partner for Kyle Kirkwood’s No. 27 Honda at the season-opening Firestone Grand Prix of St. Petersburg, as well as races in Phoenix, Arlington and Long Beach. Gold.com, JM Bullion’s parent company, will serve as an associate partner for the entire season.
The Evolution of a Motorsports Sponsorship
This isn’t a new venture for JM Bullion in the world of motorsports. The company first entered the arena in 2024, sponsoring Marco Andretti’s No. 98 entry at the Indianapolis 500. The relationship continued in 2025 with Kyle Kirkwood featuring JM Bullion branding at select races. This progression demonstrates a strategic investment in building brand awareness within the INDYCAR fanbase.
Beyond the Race Car: Exclusive Bullion Products
The partnership extends beyond trackside branding. Andretti Global and JM Bullion have collaborated to launch a line of Andretti-themed silver bullion products. This unique offering taps into the collector’s market and provides fans with a tangible connection to the racing team. The continuation of this product line in 2026 signals a long-term commitment to this innovative approach.
Strategic Alignment and Expanding Reach
The addition of Gold.com as an associate partner further strengthens the financial backing of the No. 27 entry. Rob Pacelli, CEO of JM Bullion, highlighted the importance of the Arlington race, noting its proximity to the company’s headquarters. This localized engagement underscores the value of reaching key demographics within their core market.
Kirkwood’s Perspective: Momentum for the Season
Kyle Kirkwood expressed enthusiasm for the renewed sponsorship, emphasizing the team’s strength on street courses. He anticipates a strong start to the season, leveraging the team’s performance on these types of tracks to build momentum. “We start the season with three street courses and an oval. Street courses have been strong tracks for us, so it gives our group a great opportunity to build momentum and move after strong results together,” Kirkwood stated.
The Growing Trend of Financial Services in Motorsports
The JM Bullion and Andretti Global partnership exemplifies a growing trend: the increasing involvement of financial services companies in motorsports. This represents driven by several factors, including the desire to reach a high-value demographic and the potential for brand building through association with a dynamic and exciting sport.
Reaching a Valuable Demographic
INDYCAR fans are known for their disposable income and brand loyalty. Financial services companies recognize this and are actively seeking opportunities to connect with this audience. Motorsports provides a unique platform for showcasing products and services in a visually engaging and memorable way.
Brand Building and Association
Sponsoring a successful racing team can significantly enhance a company’s brand image. The association with speed, innovation, and performance can translate into positive brand perception and increased customer trust.
Looking Ahead: The Future of Motorsports Sponsorship
The partnership between JM Bullion and Andretti Global is likely a sign of things to come. We can expect to see more financial services companies investing in motorsports, exploring innovative sponsorship models, and leveraging the sport’s reach to connect with their target audiences.
FAQ
Q: What races will JM Bullion sponsor in 2026?
A: JM Bullion will be the primary sponsor at the Firestone Grand Prix of St. Petersburg, Phoenix Raceway, the Streets of Arlington, and Long Beach.
Q: Who is Kyle Kirkwood’s primary sponsor for the entire 2026 INDYCAR season?
A: Although JM Bullion is the primary sponsor for several races, Gold.com will be an associate partner for the entire season.
Q: When did JM Bullion first enter motorsports?
A: JM Bullion first entered motorsports in 2024, sponsoring Marco Andretti at the Indianapolis 500.
Q: Does Andretti Global offer products related to JM Bullion?
A: Yes, Andretti Global and JM Bullion have launched a line of Andretti-themed silver bullion products.
