K League’s First Club Museum Opens, Welcoming Fans After Five-Month Wait Historical Uniforms, Trophies and a Press Room Experience Among the Attractions
“I’ve experienced both the tricky times and the golden age of the club, and seeing all the trophies together like this is truly moving.”
Kim Jinung (32), a supporter of Jeonbuk Hyundai Motors FC since 2016, shared his thoughts although spending time in the area displaying historical trophies.
The ‘Jeonbuk Hyundai Club Museum,’ first unveiled during the K League 1 championship media day last November, finally opened its doors to fans on March 28th after a five-month wait.
Living up to its reputation as the first of its kind in the K League, Jeonju World Cup Stadium was bustling with fans wearing green uniforms early in the morning. Excitement was visible on the faces of those waiting to enter. The museum’s interior was organized into five zones – ‘Preparation, First Half, Halftime, Second Half, and Interview’ – providing a comprehensive overview of Jeonbuk Hyundai’s journey.
Fans were attentive as they explored the exhibits. They carefully examined the early struggles depicted in the ‘Preparation’ zone, looking at the history of past managers and old uniforms. The subsequent ‘First Half’ zone recreated the atmosphere of the 2006 Asian championship and the first league title in 2009. Fans paused to scan player photo cards, checking their careers, and conversations about past memories could be heard throughout the space.
The most vibrant area was the ‘Halftime’ zone. The space in front of the walls filled with historical uniforms was crowded with fans taking photos. The in-house announcer experience zone and footwork test area were also popular. Children were seen laughing and smiling as they posed and moved around.
The highlight of the exhibition, the ‘Second Half’ zone, was the largest and most spectacular space in the museum, offering an immersive experience. Fans intently watched the large screen videos, carefully examined the uniforms, foot imprints, and autographs of legendary players, and expressed deep emotion for the club’s remarkable history.
The ‘Interview’ zone concluded the exhibition. Fans posed as if they were managers or players in the space designed like a real press room, creating a joyful atmosphere. Those who finished the tour headed to a special photo zone, where the 2025 K League 1 championship trophy, the Korea Cup, and the novel season’s Super Cup were displayed together. Fans took commemorative photos, united in their support for Jeonbuk Hyundai’s continued success.
The reactions from fans at the scene were enthusiastic. Seo (40s), who has supported the team since its first game, said, “I am truly grateful that the club has preserved and prepared photos and videos from the days when there was no internet. As a long-time fan, even the dark days are precious history, and I hope many people will visit and enjoy it.”
