K-Beauty Export Boost: Korea & Brazil Expand Cooperation on Cosmetics & More

by Chief Editor

South Korea and Brazil Strengthen Cooperation on Health Product Regulation

South Korea and Brazil have deepened their collaboration in the realm of health product regulation, signing a revised Memorandum of Understanding (MOU) on February 23, 2026. The agreement, formalized during a summit attended by South Korean President Lee Jae-myung and Brazilian President Luiz Inácio Lula da Silva, expands the scope of regulatory cooperation to include cosmetics, building upon a previous agreement focused on pharmaceuticals, medical devices, and related products.

Expanding the Regulatory Landscape

The revised MOU builds upon a prior agreement established in 2014 between South Korea’s Ministry of Food and Drug Safety (MFDS) and Brazil’s National Health Surveillance Agency (ANVISA). The updated version broadens the collaborative framework to encompass cosmetics, reflecting the growing trade between the two nations in this sector. This expansion aims to streamline regulatory processes and foster greater trust between the two agencies.

K-Beauty Exports and Economic Implications

The timing of this MOU is particularly significant given the increasing popularity and export value of South Korean cosmetics – often referred to as “K-beauty” – to Brazil. Officials note that the agreement aligns with both countries’ national agendas and economic growth strategies, specifically targeting the expansion of K-beauty exports and strengthening global regulatory responsiveness.

Key Areas of Collaboration

The MOU outlines several key areas for enhanced cooperation:

  • Information Exchange: Sharing policies and safety management systems related to health products.
  • Regulatory Trust: Promoting mutual recognition and trust in each other’s regulatory frameworks.
  • Technical Exchange: Collaborating on technical aspects, including cosmetic regulations and harmonization efforts.

Further discussions between MFDS and ANVISA officials have identified additional areas for collaboration, including building regulatory trust in pharmaceuticals and vaccines, harmonizing Good Manufacturing Practice (GMP) standards for medical devices, hosting regulatory workshops, and sharing experiences with electronic labeling (e-labels) and the application of Artificial Intelligence (AI) in regulatory innovation.

Future Outlook: A Step Towards Global Regulatory Harmonization

MFDS Director Oh Yu-kyung emphasized that the MOU represents a concrete step in solidifying the cooperation agreed upon during the summit between the two presidents. She affirmed the MFDS’s commitment to actively supporting the global competitiveness and export growth of the South Korean cosmetics industry through continued collaboration with international regulatory bodies, responding to industry needs and feedback.

FAQ

Q: What is the main goal of the MOU between South Korea and Brazil?
A: The primary goal is to enhance regulatory cooperation in the health product sector, including pharmaceuticals, medical devices, and now cosmetics, to facilitate trade and ensure product safety.

Q: How will this MOU benefit South Korean companies?
A: It aims to streamline the export process for South Korean health products, particularly cosmetics, to Brazil by fostering greater regulatory trust and harmonization.

Q: What are some specific areas of collaboration under the MOU?
A: Key areas include information exchange, regulatory trust building, technical collaboration on cosmetic regulations, and exploring the use of AI in regulatory processes.

Q: When was the original MOU signed?
A: The original MOU was signed in 2014.

Q: Who were the key figures involved in the signing of the revised MOU?
A: South Korean President Lee Jae-myung and Brazilian President Luiz Inácio Lula da Silva were present during the signing, along with MFDS Director Oh Yu-kyung and ANVISA Director Leandro Sapatri.

Pro Tip: Stay updated on regulatory changes in key export markets like Brazil to ensure your products meet all necessary requirements and avoid delays.

Lee Seong-min, [email protected]
&lt. ⓒAsia Economy, all rights reserved>

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