Keke Palmer stars in I Love Boosters, a new film by writer-director Boots Riley, set to premiere at the South by Southwest Film & TV Festival on March 12 and open in theaters nationwide May 22. The film, revealed in a trailer released January 27, blends heist comedy with social satire.
A Story of Subversion
Palmer plays Corvette, the leader of the Velvet Gang, a crew of professional shoplifters. Their target is a “cutthroat fashion maven” portrayed by Demi Moore. According to the film’s synopsis, the crew’s actions are framed as “like community service.”
Riley, known for his unique vision, has assembled a notable cast. Alongside Palmer and Moore, the film features Don Cheadle, Naomi Ackie, Taylour Paige, Poppy Liu, Eiza González, LaKeith Stanfield, and Will Poulter. Cheadle’s involvement was announced by Riley on Instagram, with a playful disregard for keeping it a secret.
Star Power and Critical Buzz
The project marks a busy period for Palmer, following roles in One of Them Days, The Pickup, and Good Fortune in 2025. For Demi Moore, I Love Boosters is her first film role since The Substance, which garnered critical acclaim in 2024.
The film’s trailer highlights a critique of luxury culture and inequality, exemplified by Palmer’s character stating, “I feel like I should have it all. I just want to take it all home.” Early reactions indicate the film may appeal to audiences seeking entertainment with social commentary.
What’s Next?
Following its SXSW premiere, I Love Boosters is positioned as a key spring release. If the film resonates with festival audiences, it could generate significant pre-release buzz. A strong opening weekend could then lead to wider distribution and continued discussion. Conversely, a lukewarm reception at SXSW could limit its reach, though the star power involved may still draw viewers. The film’s success could also influence future projects for Riley and its cast.
Frequently Asked Questions
What kind of film is I Love Boosters?
The film is described as a blend of heist comedy and social satire, written and directed by Boots Riley.
Who stars in I Love Boosters?
Keke Palmer and Demi Moore headline the cast, alongside Don Cheadle, Naomi Ackie, Taylour Paige, Poppy Liu, Eiza González, LaKeith Stanfield, and Will Poulter.
When will I Love Boosters be released?
The film will premiere at the South by Southwest Film & TV Festival on March 12 and open in theaters nationwide on May 22.
Will I Love Boosters spark a broader conversation about the themes it presents, or will it be primarily enjoyed as a stylish and entertaining caper?
