Bay Area rapper LaRussell is pursuing an independent album release of his project, Something’s in the Water, with a goal of selling 100,000 copies directly to consumers. The album is available for a minimum purchase price of $.99.
High-Profile Support Boosts Sales
The artist announced on January 4th that NBA star Kyrie Irving, playing for the Dallas Mavericks, purchased the album for $11,001. Irving, described as a future NBA Hall of Famer, reportedly praised LaRussell’s work ethic and artistry during a phone conversation with the rapper.
Irving stated, “You earned it. You deserve it…I want to contribute to what you got going on. And I know you’ll pay it forward.”
The support extends beyond Irving. On January 5th, rapper Snoop Dogg purchased the album for $2,500, a contribution LaRussell shared on X (formerly Twitter). Comedian Cedric The Entertainer also contributed $1,000.
LaRussell expressed gratitude for Snoop Dogg’s support, noting the influence of Snoop Dogg’s “Up In Smoke” DVD on his own career aspirations.
What’s Next?
If the current momentum continues, LaRussell could reach his sales goal of 100,000 copies. Further celebrity endorsements may accelerate sales. However, maintaining this level of visibility and engagement will be crucial. It is also possible that the initial surge in attention could subside, requiring LaRussell to explore additional marketing strategies.
Frequently Asked Questions
What is the name of the rapper’s new album?
The rapper’s new album is titled Something’s in the Water.
How much did Kyrie Irving spend on the album?
Kyrie Irving spent $11,001 on the album.
How many copies of the album have been sold so far?
As of January 5th, LaRussell has sold over 5,700 copies of the album.
What does this level of support from established artists suggest about the current landscape for independent musicians?
