Canvas Beauty, a brand known for its real-time, community-focused approach to commerce, is launching its first talent partnership collection with La La Anthony. The collaboration introduces Anthony’s first full fragrance and body care lineup under the Canvas Beauty brand.
A New Chapter for Canvas Beauty
Founded by Stormi Steele, Canvas Beauty has established itself by prioritizing community and building its business “live, loud and in real time.” This new partnership with La La Anthony marks a shift toward a broader strategy, signaling the launch of a new era of talent collaborations under the umbrella of Canvas The Agency.
The La La Anthony x Canvas Beauty collection features two signature fragrances, Love La La and La Intense, designed to embody different facets of confidence and femininity. The collection also includes Canvas Beauty’s popular Body Glaze, a fine fragrance parfum, Body Drops, and a roll-on fragrance.
Digital-First Launch
The official launch is scheduled for January 30, 2026, and will be hosted during a 48-hour live event on TikTok Shop Live, featuring Steele and Anthony alongside special guests. Prior to the launch, Steele hosted an intimate scent preview on January 17, 2026, incorporating a scent buffet, curated refreshments, and a content creation studio.
Anthony described the collaboration as being “about more than beauty—it’s about ownership and legacy,” aligning with Steele’s focus on organic growth and shared values. The partnership is intended to be rooted in authenticity, shared effort, and proven digital success.
Frequently Asked Questions
What is the La La Anthony x Canvas Beauty collection?
It is the first talent partnership collection for Canvas Beauty, featuring Anthony’s first full fragrance and body care lineup, including two signature fragrances, Love La La and La Intense, along with other products like Body Glaze and Body Drops.
When will the collection be officially launched?
The official launch is January 30, 2026, and will be hosted during a 48-hour live event on TikTok Shop Live.
What makes this collaboration different from other celebrity beauty deals?
According to those involved, this collaboration feels like a mutual investment in legacy, rooted in authenticity and shared values, rather than a typical celebrity endorsement.
As Canvas Beauty continues to innovate in the beauty retail space, will this model of collaborative partnerships become a standard for the brand, and potentially, for the industry?
