A new program aimed at improving literacy and reading comprehension levels has been launched in the Philippines. The CPU-Kinaadman Reading Development and Diagnostic Services held its dedication ceremony on December 4, 2025, marking the beginning of a targeted effort to address educational challenges within the country.
Addressing a Critical Need
The initiative focuses on assessing students’ reading abilities and providing tailored support to foster reading development. The name “Kinaadman” itself, a Hiligaynon term, underscores the program’s core mission – representing “knowledge,” “wisdom,” “learning,” or “education.” This program is a direct response to concerns about low literacy and reading comprehension rates in the Philippines.
Program Implementation
The first CPU-Kinaadman center was established at the Tiu Cho Teg-Ana Ros Foundation Integrated Farm School in Brgy. Lanit, Jaro, Iloilo City. Selected reading teachers from Central Philippine University’s (CPU) adopted schools and faculty from the Department of Languages, Mass Communication, and Humanities (DLMCH) will be responsible for the program’s administration, supervision, and management.
The dedication ceremony was attended by a number of key figures, including CAS Dean Dr. Stella G. Fernandez, DLMCH Chairperson Dr. Annalee L. Cocjin, School Principal Dr. Michael A. Marquez, PNVSCA Executive Director Dir. Donald James D. Gawe, and Rev. Dr. Cris Amorsolo V. Sian, Senior Pastor and Church Administrator of the University Church. Students from the College of Medical Laboratory Science, the CAS–Department of Social Work, and the CAS–Department of Languages, Mass Communication, and Humanities donated books and toys to the new center.
The launch of this program coincides with several key observances, including the 100th year of the CPU College of Arts and Sciences, National Volunteers Month, and National Reading Month.
Frequently Asked Questions
What is the primary goal of the CPU-Kinaadman program?
The program aims to address the country’s educational challenges, specifically remarkably low literacy and reading comprehension, by assessing students’ reading levels and providing appropriate interventions.
Who will be implementing the program?
Selected reading teachers from CPU’s adopted schools and faculty members from the DLMCH, who participated in seminar-trainings, will be responsible for implementing the program.
Where is the first CPU-Kinaadman center located?
The first center was established at the Tiu Cho Teg-Ana Ros Foundation Integrated Farm School in Brgy. Lanit, Jaro, Iloilo City.
As the program moves forward, it is likely to expand to other adopted schools, potentially increasing its reach and impact on literacy rates within the region. Further development could include the creation of additional centers and the refinement of assessment and intervention strategies based on initial outcomes.
