Liberty Media’s impressive financial performance in 2025, fueled by Formula 1 and now bolstered by MotoGP, signals a new era of growth and strategic expansion in the world of motorsport. Revenue reached $4.48 billion, with F1 contributing a substantial $3.87 billion, marking a 14% increase year-over-year.
The acquisition of MotoGP for $3.1 billion further diversifies Liberty’s portfolio, adding another high-growth property to its holdings. MotoGP itself saw a 14% revenue increase to $573 million, with operating income surging by 86% to $54 million on a pro-forma basis.
The Rise of Motorsport as a Global Entertainment Powerhouse
Liberty Media’s success isn’t simply about increased revenue. it reflects a broader trend of motorsport’s growing appeal as a global entertainment product. Factors driving this growth include increasing fan engagement, expanding media rights deals, and strategic sponsorships. F1 saw a 4% increase in total fan attendance, reaching 6.75 million, and a 24% jump in live viewership during the 2025 season.
Key Revenue Drivers for Formula 1
F1’s revenue streams are diversified, with race promotion contributing 26.7%, media rights fees 31.3%, and sponsorship fees 21.7% to the total. The remaining 20.3% comes from hospitality, freight, and licensing. Growth in media rights revenue is partially attributed to the popularity of F1 TV and revenue from the F1 movie.
The Impact of Streaming and Digital Media
The growth of F1 TV, a subscription-based streaming service, highlights the increasing importance of digital media in reaching fans. This direct-to-consumer approach allows F1 to bypass traditional broadcast limitations and build a closer relationship with its audience. The success of the F1 movie also demonstrates the power of storytelling in expanding the sport’s reach.
MotoGP: A Complementary Acquisition
The acquisition of MotoGP complements F1’s existing portfolio, offering a different but equally passionate fanbase. MotoGP’s 9% increase in TV viewership and 21% rise in in-person attendance demonstrate its strong growth potential. The rebranding of Dorna Sports to MotoGP Sports Entertainment SL signifies a full integration into the Liberty Media ecosystem.
Synergies Between F1 and MotoGP
Liberty Media is likely to leverage synergies between F1 and MotoGP in areas such as marketing, sponsorship, and technology. Sharing best practices and cross-promoting events could unlock new revenue opportunities for both series. Personnel changes at Dorna, including the appointment of Chase Carey as president, indicate a strategic alignment with F1’s management approach.
Looking Ahead: The 2026 Season and Beyond
The 2026 season kicks off in Melbourne, Australia, on March 8th. Liberty Media’s focus will be on continuing to grow both F1 and MotoGP, expanding into new markets, and enhancing the fan experience. The company’s strategic objectives include strengthening F1’s growth trajectory and capitalizing on the opportunities presented by the MotoGP acquisition.
Frequently Asked Questions
- What was Liberty Media’s total revenue in 2025? $4.48 billion.
- How much did Liberty Media pay for MotoGP? $3.1 billion for an 84% stake.
- When does the 2026 F1 season start? March 8th in Melbourne, Australia.
- What are the main revenue sources for F1? Race promotion, media rights, and sponsorship fees.
