World number one Luke Littler has secured a sponsorship deal with Target Darts reportedly worth up to £20 million. The 18-year-old signed a 10-year agreement with the company following his recent victory at the World Championship earlier this month, where he claimed a £1 million prize.
Record-Breaking Deal
Target Darts has characterized the agreement as “the largest agreement in darts history between a brand and a player.” PA Media reports the deal could reach £20 million with potential bonuses and add-ons. This represents a significant financial commitment to the young athlete.
Early Success
Littler’s rapid rise to prominence has clearly captured the attention of major sponsors. He is currently managed by Target Darts, indicating a strong existing relationship. Littler stated, “Target has believed in me from day one.”
The agreement covers both Littler’s playing career and his product range, suggesting a comprehensive partnership. He expressed excitement about the long-term commitment and the potential for future growth with Target Darts.
Frequently Asked Questions
How old is Luke Littler?
Luke Littler is 18 years old.
How much did Luke Littler win at the World Championship?
Luke Littler won £1 million at the World Championship.
How long is the sponsorship deal between Luke Littler and Target Darts?
The sponsorship deal between Luke Littler and Target Darts is for 10 years.
Will this landmark deal encourage other sponsors to invest more heavily in the sport of darts and its rising stars?
