New York City Mayor Zohran Mamdani announced the establishment of the Coney Island Business Improvement District (BID) on Sunday, February 15, 2026, with a $1 million investment aimed at bolstering modest businesses in the area.
Investing in Coney Island’s Future
The investment will focus on “a variety of sanitation and beautification efforts,” enhanced marketing materials, additional greenery, and power-washed communal spaces. Mayor Mamdani stated that “for far too long, the city and state have failed to invest in Coney Island in a meaningful way,” adding that this neglect impacts both businesses catering to tourists and local residents.
BIDs in New York City are managed by local stakeholders and fund improvements beyond typical city services. These organizations are run by non-profits with boards comprised of property owners, merchants, residents, and local elected officials, and are funded through property owner fees, philanthropy, and grants.
The announcement follows a January executive order signed by Mayor Mamdani to cut fees and fines for small businesses within six months. Mamdani emphasized that City Hall remains focused on its affordability agenda as it works to improve the lives of Coney Island residents.
Council Member Kayla Santosuosso (D-Brooklyn) joined Mayor Mamdani in signing the certificate of incorporation for the BID, stating that the area has historically been neglected. Former Council Member Justin Brannan (D-Brooklyn) was also acknowledged for his work in bringing the project to fruition.
Dennis Vourderis, co-owner of Deno’s Wonder Wheel Amusement Park and a board member for Alliance for Coney Island, expressed optimism about the benefits the BID will bring to both the amusement district and Mermaid Avenue. He noted that BID services will be available five days a week during peak season and three days a week during the off-season.
Pamela Pettyjohn, founder and president of the Coney Island Beautification Project, welcomed the opportunity, hoping the BID will provide the structure and resources needed to continue and expand beautification efforts.
Other Actions by Mayor Mamdani
On Saturday, February 14, Mayor Mamdani surprised couples by officiating weddings at the New York City Marriage Bureau. He also congratulated the more than 10,000 New York City nurses who reached new contract agreements with their employers, though over 4,200 nurses remain on strike at NewYork-Presbyterian Hospital in Manhattan.
Frequently Asked Questions
What is a Business Improvement District?
BIDs in New York City are areas where local stakeholders oversee and fund the maintenance, improvement, and promotion of their commercial district. They aim to deliver services and improvements beyond those typically provided by the city.
How will the Coney Island BID be funded?
BIDs are funded by fees applied to property owners in the designated area, in addition to philanthropy and grants.
What is the poverty rate in Coney Island?
Coney Island is home to over 100,000 people with a poverty rate of 26.3%, which is higher than the city’s poverty rate of 18.2%.
As the Coney Island BID takes shape, will it be enough to address the long-standing challenges facing the community and unlock its full potential?
