The Rise of Virtual K-Pop Groups: What Lee Haein’s New Project Means for the Future
OWIS, the new virtual girl group produced by Lee Haein, the former creative director of KISS OF LIFE, is set to debut in March. This launch isn’t just another K-Pop group entering the scene; it signals a potentially significant shift in how entertainment is created and consumed.
The Virtual Idol Revolution
The creation of OWIS taps into the growing trend of virtual idols. Even as not entirely new, the technology and artistry behind these groups are rapidly evolving. Virtual groups offer unique advantages, including complete control over image, scheduling and creative direction. They also bypass many of the logistical and personal challenges associated with managing real-life idols.
Lee Haein’s Transition: From KISS OF LIFE to the Metaverse
Lee Haein’s move from creative director of a successful physical group, KISS OF LIFE, to producing a virtual one is noteworthy. Having guided KISS OF LIFE from pre-debut through their hit single “Get Loud,” Haein’s departure left fans saddened, but her new venture demonstrates a forward-thinking approach to the industry. Her experience in shaping a group’s identity and artistic vision will be invaluable in bringing OWIS to life.
Meet the Members of OWIS
OWIS consists of five members: Yuni (born October 11th, 2629, 170 cm, ENFP), Summer (born December 8th, 2628, 160 cm, INFP), Soi (born May 2nd, 2628, 166 cm, INFJ), Haru (born April 19th, 2627, 167 cm, INFJ), and Serene (born August 19th, 2626, 168 cm, ENTP). Each member’s detailed profile, including birthdate, height, and MBTI personality type, suggests a deliberate effort to create relatable and engaging characters.
The Appeal of Detailed Character Profiles
The inclusion of MBTI personality types is a clever move. It allows fans to connect with the members on a deeper level, fostering a sense of personality and individuality beyond just visual aesthetics. What we have is a common tactic in character-driven entertainment, and its application to virtual idols is a natural progression.
Fan Reaction and the Future of Virtual Groups
Early reactions to OWIS have been positive, with netizens expressing excitement about the group’s design and concept. Comments highlight appreciation for the lack of “excessive exposure” and “weirdly exaggerated body emphasis,” suggesting a demand for more tasteful and artistic virtual representations. The debut trailer is already generating buzz.
Frequently Asked Questions
- What is OWIS? OWIS is a new virtual girl group debuting in March.
- Who is producing OWIS? Lee Haein, the former creative director of KISS OF LIFE, is producing OWIS.
- What are the benefits of virtual idols? Virtual idols offer complete control over image and scheduling, and bypass many of the challenges of managing real-life idols.
Check out the latest trailer below.
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